Professor Crawford Moodie

Professor

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Professor Crawford Moodie

Contact details

About me

Since 2007 I have worked at the Institute for Social Marketing and Health (ISMH) at the University of Stirling on the impact of the commercial marketing of tobacco, alcohol and gambling on consumer attitudes and behaviour. My research is mostly related to tobacco and in particular tobacco packaging. My primary focus has been on how tobacco packaging is used as a promotional tool, and how it could potentially be used to discourage smoking initiation and encourage cessation (including on-pack warnings, plain packaging, health-promoting inserts and dissuasive cigarettes). I have been an author on more than 90 publications/reports on tobacco packaging, and lead or co-investigator in more than 20 projects on packaging. I have supervised a number of PhD students on tobacco and alcohol packaging or marketing.

My main interest is on tobacco packaging, which includes how it is used to promote the product, health warnings, emission labelling, standardised (or plain) packaging, pack inserts promoting cessation, product innovation (e.g. flavour changing capsule cigarettes), and dissuasive cigarettes.

Research programmes

Research centres/groups

Research themes