Testing the optimal design of health-promoting pack inserts and dissuasive cigarettes

Citation

Moodie C, Cook M, Sharp C, Hussein N, Best C, Turner S, Angus K, Brose J, Alexandrou G & Ford A (2024) Testing the optimal design of health-promoting pack inserts and dissuasive cigarettes. National Institute for Health and Care Research (NIHR) Public Health Policy Research Unit. https://www.phpru.online/assets/uploads/files/testing%20the%20optimal%20design%20of%20health%20promoting%20pack%20inserts.pdf

Abstract
First paragraph: This study was commissioned by the Department of Health and Social Care, through the National Institute for Health and Care Research (NIHR) Public Health Policy Research Unit, to understand whether there may be potential public health benefits associated with two tobacco-related policies: 1) health-promoting pack inserts, i.e. pieces of card which are included inside packs of cigarettes or rolling tobacco with messages encouraging smokers to quit; and 2) dissuasive cigarettes, i.e. cigarettes which display warnings and/or are a colour intended to be unappealing.