Project
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Funded by Alcohol Focus Scotland.
A focus group study with young adult drinkers exploring alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging. Eight groups will be conducted with up to seven young adult drinkers in each (n = 56). The groups will be segmented by age (18-24, 25-35), gender and social grade.
Total award value £6,840.00
Professor, ISM
Research Fellow, Institute for Social Marketing
Senior Research Fellow, Institute for Social Marketing
Professor, Institute for Social Marketing
Other
Alcohol packaging could have an important role in delivering health messaging
Jones D (2022) Alcohol packaging could have an important role in delivering health messaging. [Blog post] Alcohol Health Alliance. https://ahauk.org/alcohol-packaging-could-have-an-important-role-in-delivering-health-messaging/
Other
Current alcohol labelling of little relevance to young adult drinkers
Jones D (2021) Current alcohol labelling of little relevance to young adult drinkers. [Blog post] Alcohol Focus Scotland.
Research Report
Jones D, Moodie C, Purves R, Fitzgerald N & Crockett R (2021) Health information, messaging and warnings on alcohol packaging: A focus group study with young adult drinkers in Scotland. Key Findings Report for Alcohol Focus Scotland. Alcohol Focus Scotland. Stirling. https://www.alcohol-focus-scotland.org.uk/resources/jones-et-al-2021-focus-group-labelling-research-report.pdf