Project

Centre for Tobacco Control Research 2015

–

Funded by Cancer Research UK.

Cancer Research UK Centre for Tobacco Control Research 2015 (Funded by Cancer Research UK) The Youth Tobacco Policy Survey (YTPS) is a long running repeat cross-sectional survey of 11 to 16 year olds across the UK. Since its initiation in 1999, there have been significant advances in tobacco control including the introduction of the Tobacco Advertising and Promotion Act 2002 (2003-2005), a ban on smoking in public places (2006/2007), an increase in the minimum age of purchase to 18 (2007), the inclusion of pictorial warnings on packs (2008) and the implementation of a point-of-sale display ban, first in large stores and then all tobacco selling retailers (2012-2015). From May 2017, the Standardised Packaging of Tobacco Products Regulations and new Tobacco Products Directive (TPD) transformed the appearance of packs of cigarettes and rolling tobacco. The YTPS aims to monitor young people’s response to tobacco control policies and any form of tobacco marketing, as well as their smoking knowledge, attitudes and behaviour. This research involves repeat cross-sectional surveys administered to adolescents in Scotland, England, Wales and Northern Ireland. Measures are taken approximately every two years and the first two surveys, conducted in 1999 and 2002 provide baseline measures, collected prior to the new regulations on tobacco advertising and promotions. To date, eight waves of the YTPS have been conducted (W1 – 1999/2000; W2 – 2002; W3 – 2004; W4 – 2006; W5 – 2008; W6 – 2011; W7 – 2014; W8 – 2016) to monitor youth response to these policies. Key measures within the surveys include, awareness of a range of forms of tobacco marketing, awareness of cigarette brands, perceptions of prevalence of smoking, smoking behaviour and smoking intentions. From 2011, measures have been included on response to tobacco packaging, to enhance understanding of the influence of packaging and provide baseline measures against which response to standardised packaging can be assessed. In 2014, the YTPS was extended to also include measures on e-cigarettes. A second strand to the research is an audit of the industry's marketing activities which takes place on an ongoing basis. It aims to identify and detail any innovations or changes in tobacco industry marketing to both consumers and retailers.

Total award value £652,314.00

People (3)

Ms Anne Marie MacKintosh

Ms Anne Marie MacKintosh

Associate Professor, ISM

Professor Crawford Moodie

Professor Crawford Moodie

Professor, Institute for Social Marketing

Dr Allison Ford

Dr Allison Ford

Associate Professor, Institute for Social Marketing

Outputs (8)

Article

Impact of a ban on the open display of tobacco products in retail outlets on never smoking youth in the UK: findings from a repeat cross-sectional survey before, during and after implementation

Ford A, MacKintosh AM, Moodie C, Kuipers M, Hastings G & Bauld L (2020) Impact of a ban on the open display of tobacco products in retail outlets on never smoking youth in the UK: findings from a repeat cross-sectional survey before, during and after implementation. Tobacco Control, 29 (3), pp. 282-288. https://doi.org/10.1136/tobaccocontrol-2018-054831

Conference Paper (unpublished)

Youth response to e-cigarette marketing in the UK from 2014 to 2016

Ford A, MacKintosh AM, Bauld L & Hastings G (2019) Youth response to e-cigarette marketing in the UK from 2014 to 2016. Society for Research on Nicotine and Tobacco (SRNT) Europe 19th Annual Conference, Oslo, Norway, 12.09.2019-14.09.2019.

Conference Paper (published)

Young people’s responses to standardised packaging one year after full implementation in the UK: a qualitative study

Ford A, MacKintosh AM & Moodie C (2019) Young people’s responses to standardised packaging one year after full implementation in the UK: a qualitative study. In: SRNT: 25th Anniversary - Abstracts. Society for Research on Nicotine and Tobacco (SRNT) 25th Annual Meeting, San Francisco, CA, USA, 20.02.2019-23.02.2019. SRNT, p. 122. https://cdn.ymaws.com/www.srnt.org/resource/resmgr/SRNT19_Abstracts.pdf

Conference Paper (published)

The impact of a tobacco point-of-sale display ban on youth in the United Kingdom: findings from a repeat cross-sectional survey pre-, mid- and post-implementation

Ford A, MacKintosh AM, Moodie C, Hastings G & Bauld L (2018) The impact of a tobacco point-of-sale display ban on youth in the United Kingdom: findings from a repeat cross-sectional survey pre-, mid- and post-implementation. In: 17th World Conference on Tobacco or Health Abstract Book. Tobacco Induced Diseases, 16 (Supplement 1) 17th World Conference on Tobacco or Health, Cape Town, South Africa, 07.03.2018-09.03.2018. Heraklion, Crete, Greece: International Society for the Prevention of Tobacco Induced Diseases, p. A539. https://doi.org/10.18332/tid/84517