Project

Improving our understanding of e-cigarette and refill packaging in the UK (E-PACKS): How is it used for product promotion, how is it perceived by consumers, and could it be changed to discourage youth while encouraging adult smokers to quit?

01/03/2022–31/10/2023

The project aims are “to determine whether further regulations on e-cigarette packaging are needed in the UK, and if so, provide recommendations to help the UK Government in developing guidelines that help make e-cigarette packaging both more appealing to their intended audience (people who smoke) but also less appealing to young people and people who don’t smoke.” To meet these aims, two studies will be conducted. The first will involve an e-cigarette pack collection, to explore how packs are being promoted. The second will involve focus groups with youth and also adult non-smokers, smokers who use e-cigarettes and smokers who do not use e-cigarettes, to explore how e-cigarette packs are perceived and how they could be used to encourage smoking cessation.

Total award value £78,636.09

People (4)

Professor Crawford Moodie

Professor, ISM

Dr Allison Ford

Associate Professor, Institute for Social Marketing

Ms Anne Marie MacKintosh

Associate Professor, Institute for Social Marketing

Dr Daniel Jones

Research Fellow, Institute for Social Marketing

Outputs (3)

Article

A content analysis of nicotine descriptors on the front of vape packaging in the United Kingdom

Ford A, MacKintosh AM, Morgan A, Jones D, Moodie C, Hunt K & Angus K (2024) A content analysis of nicotine descriptors on the front of vape packaging in the United Kingdom. Nicotine and Tobacco Research, Art. No.: ntae168. https://doi.org/10.1093/ntr/ntae168

Article

The Role of e-Cigarette Packaging as a Health Communications Tool: A Focus Group Study With Adolescents and Adults in England and Scotland

Jones D, Morgan A, Moodie C, Alexandrou G, Ford A & Mitchell D (2024) The Role of e-Cigarette Packaging as a Health Communications Tool: A Focus Group Study With Adolescents and Adults in England and Scotland. Nicotine and Tobacco Research. https://doi.org/10.1093/ntr/ntae107

Research Report

Improving our understanding of e-cigarette and refill packaging in the UK: How is it used for product promotion and perceived by consumers, to what extent does it comply with product regulations, and could it be used to better protect consumers?

Moodie C, Jones D, Angus K, MacKintosh AM, Ford A, O’Donnell R, Hunt K, Mitchell D, Alexandrou G, Stead M, Neve K, Champion T, Froguel A & Davies A (2023) Improving our understanding of e-cigarette and refill packaging in the UK: How is it used for product promotion and perceived by consumers, to what extent does it comply with product regulations, and could it be used to better protect consumers?. Cancer Research UK. London. https://www.cancerresearchuk.org/sites/default/files/moodie_et_al._2023_improving_our_understanding_of_e-cigarette_and_refill_packaging_in_the_uk.pdf

Improving our understanding of e-cigarette and refill packaging in the UK (E-PACKS): How is it used for product promotion, how is it perceived by consumers, and could it be changed to discourage youth while encouraging adult smokers to quit?

People (4)

Outputs (3)

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