Professor Crawford Moodie

Professor

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Professor Crawford Moodie

Contact details

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http://www.stir.ac.uk/people/csmoodie

About me

Since 2007 I have worked at the Institute for Social Marketing and Health (ISMH) at the University of Stirling on the impact of the commercial marketing of tobacco, alcohol and gambling on consumer attitudes and behaviour. My research is mostly related to tobacco and in particular tobacco packaging. My primary focus has been on how tobacco packaging is used as a promotional tool, and how it could potentially be used to discourage smoking initiation and encourage cessation (including on-pack warnings, plain packaging, health-promoting inserts and dissuasive cigarettes). I have been an author on more than 90 publications/reports on tobacco packaging, and lead or co-investigator in more than 20 projects on packaging. I have supervised a number of PhD students on tobacco and alcohol packaging or marketing.

Research (22)

My main interest is on tobacco packaging, which includes how it is used to promote the product, health warnings, emission labelling, standardised (or plain) packaging, pack inserts promoting cessation, product innovation (e.g. flavour changing capsule cigarettes), and dissuasive cigarettes.

Projects

Removing the marketing power of cigarettes: A multi-method study aimed at protecting the health of adolescents in Latin America
PI: Professor Crawford Moodie
Funded by: Medical Research Council
–

The Adult Tobacco Policy Survey: Understanding how smokers and ex-smokers respond to tobacco control policies in the UK
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

Testing the optimal design of health-promoting pack inserts and dissuasive cigarettes
PI: Professor Crawford Moodie
Funded by: Department of Health
–

Improving our understanding of e-cigarette and refill packaging in the UK (E-PACKS): How is it used for product promotion, how is it perceived by consumers, and could it be changed to discourage youth while encouraging adult smokers to quit?
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

Youth Tobacco Policy Survey (YTPS) - Wave 9 (2020)
PI: Ms Anne Marie MacKintosh
Funded by: Cancer Research UK
–

What is the longer-term response of smokers and ex-smokers to standardised packaging and how does standardised packaging impact on health inequalities? Adult Tobacco Policy Survey Wave 3
PI: Professor Crawford Moodie
Funded by: Department of Health
–

Adult Smokers' Perceptions of pack inserts with positive messaging: A naturalistic study
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

Young adult’s perceptions of alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging
PI: Professor Crawford Moodie
Funded by: Alcohol Focus Scotland
–

Centre for Tobacco Control Research 2015
PI: Ms Anne Marie MacKintosh
Funded by: Cancer Research UK
–

Adult Tobacco Policy Survey
PI: Professor Crawford Moodie
Funded by: British Heart Foundation and Cancer Research UK
–

Stop Smoking Services Campaign Evaluation Academic Consultancy
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

Research on Warnings on Cigarettes and Pack Inserts
PI: Professor Crawford Moodie
Funded by: NHS Health Scotland
–

Young Adult's Perceptions of Cigarette Design
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

Cancer Research UK Centre for Tobacco Control Research (CTCR)
PI: Ms Anne Marie MacKintosh
Funded by: Cancer Research UK
–

Technical specifications and guidelines for the use of warning messages on tobacco packages
PI:
Funded by: European Commission (Horizon 2020)
–

Innovative Packaging Measures to Communicate Health Risk/Cessation Messages to Smokers
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

Female Perceptions of Cigarette Packaging and Product Design
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

Plain and standardised' tobacco packaging
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

Exploring the impact that using plain cigarette packaging in real world settings has upon young adult female smokers: an ecological study
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

Plain Tobacco Packaging: A systematic review
PI: Professor Crawford Moodie
Funded by: Department of Health
–

Piloting the Use of Plain Packs in a Real Life Environment: Experiences of Young Adult Smokers
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
–

ITC project (International Tobacco Control Policy Evaluation Project)
PI: Professor Gerard Hastings
Funded by: Cancer Research UK
–

Outputs (146)

Outputs

Showing 100 of 146 — See all 146 outputs

Article

Restricting the content of alcohol advertising and including text health warnings: A between-group online experiment with a non-probability adult sample in the United Kingdom

Critchlow N, Moodie C & Gallopel-Morvan K (2024) Restricting the content of alcohol advertising and including text health warnings: A between-group online experiment with a non-probability adult sample in the United Kingdom [Restricting the content of alcohol advertising]. Alcohol: Clinical & Experimental Research. https://doi.org/10.1111/acer.15327

Research Report

Testing the optimal design of health-promoting pack inserts and dissuasive cigarettes

Moodie C, Cook M, Sharp C, Hussein N, Best C, Turner S, Angus K, Brose J, Alexandrou G & Ford A (2024) Testing the optimal design of health-promoting pack inserts and dissuasive cigarettes. National Institute for Health and Care Research (NIHR) Public Health Policy Research Unit. https://www.phpru.online/assets/uploads/files/testing%20the%20optimal%20design%20of%20health%20promoting%20pack%20inserts.pdf

Research Report

Improving our understanding of e-cigarette and refill packaging in the UK: How is it used for product promotion and perceived by consumers, to what extent does it comply with product regulations, and could it be used to better protect consumers?

Moodie C, Jones D, Angus K, MacKintosh AM, Ford A, O’Donnell R, Hunt K, Mitchell D, Alexandrou G, Stead M, Neve K, Champion T, Froguel A & Davies A (2023) Improving our understanding of e-cigarette and refill packaging in the UK: How is it used for product promotion and perceived by consumers, to what extent does it comply with product regulations, and could it be used to better protect consumers?. Cancer Research UK. London. https://www.cancerresearchuk.org/sites/default/files/moodie_et_al._2023_improving_our_understanding_of_e-cigarette_and_refill_packaging_in_the_uk.pdf

Article

Have restrictions on alcohol advertising in Ireland affected awareness among adults? A comparative observational study using non-probability repeat cross-sectional surveys

Critchlow N, Moodie C, MacKintosh AM, Gallopel-Morvan K, Stead M & Fitzgerald N (2022) Have restrictions on alcohol advertising in Ireland affected awareness among adults? A comparative observational study using non-probability repeat cross-sectional surveys. Journal of Studies on Alcohol and Drugs. https://doi.org/10.15288/jsad.22-00099

Article

Prevalence of Menthol and Menthol Capsule Cigarette Use Among 11-16 Year Olds in Wales Prior to a Ban on Characterizing Flavors in Cigarettes: Findings From the 2019 Student Health and Wellbeing Survey

Moodie C, Page N & Moore G (2022) Prevalence of Menthol and Menthol Capsule Cigarette Use Among 11-16 Year Olds in Wales Prior to a Ban on Characterizing Flavors in Cigarettes: Findings From the 2019 Student Health and Wellbeing Survey. Nicotine and Tobacco Research, 24 (8), pp. 1257-1263. https://doi.org/10.1093/ntr/ntac040

Article

The response of smokers to health warnings on packs in the United Kingdom and Norway following the introduction of standardized packaging

Moodie C, Best C, Lund I, Scheffels J, Critchlow N, Stead M, McNeill A, Hitchman S & Mackintosh AM (2021) The response of smokers to health warnings on packs in the United Kingdom and Norway following the introduction of standardized packaging. Nicotine and Tobacco Research, 23 (9), pp. 1551-1558. https://doi.org/10.1093/ntr/ntab027

Article

The impact of including cessation resource information on health warnings on standardized tobacco packaging on awareness and use: A longitudinal online survey in the United Kingdom

Moodie C, Best C, Critchlow N, Stead M, McNeill A & Hitchman S (2021) The impact of including cessation resource information on health warnings on standardized tobacco packaging on awareness and use: A longitudinal online survey in the United Kingdom. Nicotine and Tobacco Research, 23 (6), pp. 1068-1073. https://doi.org/10.1093/ntr/ntaa251

Article

Youth perceptions of brand variant names on standardised cigarette packs, and responses to replacing these with numbers: A focus group study in Britain

Mitchell D, Moodie C, Ford A, MacKintosh AM, Critchlow N & Bauld L (2021) Youth perceptions of brand variant names on standardised cigarette packs, and responses to replacing these with numbers: A focus group study in Britain [Numbered packs for tobacco]. Drugs: Education, Prevention and Policy. https://doi.org/10.1080/09687637.2021.1902479

Article

Anticipated responses to a hypothetical minimum price for cigarettes and roll-your-own tobacco: An online cross-sectional survey with cigarette smokers and ex-smokers in the UK

Critchlow N, Moodie C, Best C & Stead M (2021) Anticipated responses to a hypothetical minimum price for cigarettes and roll-your-own tobacco: An online cross-sectional survey with cigarette smokers and ex-smokers in the UK. BMJ Open, 11 (3), Art. No.: e042724. https://doi.org/10.1136/bmjopen-2020-042724

Research Report

Health information, messaging and warnings on alcohol packaging: A focus group study with young adult drinkers in Scotland. Key Findings Report for Alcohol Focus Scotland

Jones D, Moodie C, Purves R, Fitzgerald N & Crockett R (2021) Health information, messaging and warnings on alcohol packaging: A focus group study with young adult drinkers in Scotland. Key Findings Report for Alcohol Focus Scotland. Alcohol Focus Scotland. Stirling. https://www.alcohol-focus-scotland.org.uk/resources/jones-et-al-2021-focus-group-labelling-research-report.pdf

Article

How did smokers respond to standardised cigarette packaging with new, larger health warnings in the United Kingdom during the transition period? A cross-sectional online survey

Moodie C, Brose L, Lee H, Power E & Bauld L (2020) How did smokers respond to standardised cigarette packaging with new, larger health warnings in the United Kingdom during the transition period? A cross-sectional online survey. Addiction Research and Theory, 28 (1), pp. 53-61. https://doi.org/10.1080/16066359.2019.1579803

Article

Reactions to standardized cigarette packs with varying structural designs, and the association with smoking susceptibility: A postimplementation cross-sectional survey with never-smoking adolescents in Scotland

Mitchell D, Critchlow N, Moodie C & Bauld L (2020) Reactions to standardized cigarette packs with varying structural designs, and the association with smoking susceptibility: A postimplementation cross-sectional survey with never-smoking adolescents in Scotland. Nicotine and Tobacco Research, 22 (11), pp. 2041-2050. https://doi.org/10.1093/ntr/ntaa109

Article

Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: A cross-sectional survey in the United Kingdom

Critchlow N, Jones D, Moodie C, MacKintosh AM, Fitzgerald N, Hooper L, Thomas C & Vohra J (2020) Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: A cross-sectional survey in the United Kingdom. Journal Of Public Health, 42 (3), pp. e223-e230. https://doi.org/10.1093/pubmed/fdz080

Article

Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom

Critchlow N, Moodie C, Stead M, Morgan A, Newall PW & Dobbie F (2020) Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom [Consumer protection information in gambling advertising]. Public Health, 184, pp. 79-88. https://doi.org/10.1016/j.puhe.2020.04.004

Article

Impact of a ban on the open display of tobacco products in retail outlets on never smoking youth in the UK: findings from a repeat cross-sectional survey before, during and after implementation

Ford A, MacKintosh AM, Moodie C, Kuipers M, Hastings G & Bauld L (2020) Impact of a ban on the open display of tobacco products in retail outlets on never smoking youth in the UK: findings from a repeat cross-sectional survey before, during and after implementation. Tobacco Control, 29 (3), pp. 282-288. https://doi.org/10.1136/tobaccocontrol-2018-054831

Article

Adolescents' perceptions of standardised cigarette packaging design and brand variant name post-implementation: A focus group study in Scotland

Mitchell D, Moodie C, Critchlow N & Bauld L (2019) Adolescents' perceptions of standardised cigarette packaging design and brand variant name post-implementation: A focus group study in Scotland [Adolescents' reactions to standardized packaging]. BMC Public Health, 19, Art. No.: 1227. https://doi.org/10.1186/s12889-019-7552-0

Article

Difference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK

Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2019) Difference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK [Standardised packaging and RRP]. Tobacco Control, 28 (4), pp. 449-456. https://doi.org/10.1136/tobaccocontrol-2018-054409

Article

Pricing of tobacco products during, and after, the introduction of standardized packaging: An observational study of retail price data from independent and convenience (small) retailers in the United Kingdom

Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2019) Pricing of tobacco products during, and after, the introduction of standardized packaging: An observational study of retail price data from independent and convenience (small) retailers in the United Kingdom [Tobacco pricing and standardised packaging]. Addiction, 114 (3), pp. 523-533. https://doi.org/10.1111/add.14488

Conference Paper (published)

Young people’s responses to standardised packaging one year after full implementation in the UK: a qualitative study

Ford A, MacKintosh AM & Moodie C (2019) Young people’s responses to standardised packaging one year after full implementation in the UK: a qualitative study. In: SRNT: 25th Anniversary - Abstracts. Society for Research on Nicotine and Tobacco (SRNT) 25th Annual Meeting, San Francisco, CA, USA, 20.02.2019-23.02.2019. SRNT, p. 122. https://cdn.ymaws.com/www.srnt.org/resource/resmgr/SRNT19_Abstracts.pdf

Conference Paper (published)

The impact of a tobacco point-of-sale display ban on youth in the United Kingdom: findings from a repeat cross-sectional survey pre-, mid- and post-implementation

Ford A, MacKintosh AM, Moodie C, Hastings G & Bauld L (2018) The impact of a tobacco point-of-sale display ban on youth in the United Kingdom: findings from a repeat cross-sectional survey pre-, mid- and post-implementation. In: 17th World Conference on Tobacco or Health Abstract Book. Tobacco Induced Diseases, 16 (Supplement 1) 17th World Conference on Tobacco or Health, Cape Town, South Africa, 07.03.2018-09.03.2018. Heraklion, Crete, Greece: International Society for the Prevention of Tobacco Induced Diseases, p. A539. https://doi.org/10.18332/tid/84517

Commentary

The Continuing Presence of Tobacco and Alcohol Products in Media That Target Young People: A Commentary on Russell et al. (2017)

Gallopel-Morvan K & Moodie C (2017) The Continuing Presence of Tobacco and Alcohol Products in Media That Target Young People: A Commentary on Russell et al. (2017). Commentary on: Russell, C. A., Regnier-Denois, V, Chapoton, B., & Buhrau, D. (2017). Impact of substance messages in music videos on youth: Beware the influence of connectedness and its potential prevention-shielding effect. Journal of Studies on Alcohol and Drugs, 78, 674–683. doi:10.15288/ jsad.2017.78.674. Journal of Studies on Alcohol and Drugs, 78 (5), pp. 684-685. https://doi.org/10.15288/jsad.2017.78.684

Commentary

Commentary on Greenland (2016): Tobacco companies' response to plain packaging in Australia and implicationsfor tobacco control

Moodie C (2016) Commentary on Greenland (2016): Tobacco companies' response to plain packaging in Australia and implicationsfor tobacco control. Commentary on: Greenland, S. J. (2016) The Australian experience following plain packaging: the impact on tobacco branding. Addiction, 111: 2248–2258. http://doi.org/10.1111/add.13536. Addiction, 111 (12), pp. 2259-2260. https://doi.org/10.1111/add.13610

Article

Cigarette brands with flavour capsules in the filter: Trends in use and brand perceptions among smokers in the USA, Mexico and Australia, 2012-2014

Thrasher JF, Abad-Vivero EN, Moodie C, O'Connor RJ, Hammond D, Cummings KM, Yong H, Salloum RG, Czoli C & Reynales-Shigematsu LM (2016) Cigarette brands with flavour capsules in the filter: Trends in use and brand perceptions among smokers in the USA, Mexico and Australia, 2012-2014. Tobacco Control, 25 (3), pp. 275-283. https://doi.org/10.1136/tobaccocontrol-2014-052064

Article

Efficacité des paquets de cigarettes neutres sur des fumeuses en France: Une étude dans un contexte réel de consummation

Gallopel-Morvan K, Moodie C, Eker F, Beguinot E & Martinet Y (2015) Efficacité des paquets de cigarettes neutres sur des fumeuses en France: Une étude dans un contexte réel de consummation [Effectiveness of plain packaging combined with warnings among female smokers in France: A naturalistic approach]. Bulletin Epidemiologique Hebdomadaire, 17-18, pp. 308-315. http://www.invs.sante.fr/beh/2015/17-18/2015_17-18_5.html

Article

Promoting cessation resources through cigarette package warning labels: a longitudinal survey with adult smokers in Canada, Australia and Mexico

Thrasher JF, Osman A, Moodie C, Hammond D, Bansal-Travers M, Cummings KM, Borland R, Yong H & Hardin J (2015) Promoting cessation resources through cigarette package warning labels: a longitudinal survey with adult smokers in Canada, Australia and Mexico. Tobacco Control, 24 (e1), pp. e23-e31. https://doi.org/10.1136/tobaccocontrol-2014-051589

Conference Paper (unpublished)

Female perceptions of cigarette design: a qualitative study

Ford A, Moodie C & MacKintosh AM (2014) Female perceptions of cigarette design: a qualitative study. SRNT Europe, Santiago de Compostela, 18.09.2014-20.09.2014. https://cdn.ymaws.com/www.srnt.org/resource/resmgr/srnt_europe/SRNTE2014Programme.pdf

See all 146 outputs

Teaching

I moderate the Public Health Policy module on the Masters on Public Health course at the University of Stirling. Teaching includes a class on the marketing of tobacco products for postgraduate students of the UK Centre for Tobacco Control Studies/SPECTRUM at Nottingham University (2010-2021) and the University of Stirling (2017-2020); a class on Articles 11 (packaging and labelling) and 13 (advertising, promotion and sponsorship) of the Framework Convention on Tobacco Control for postgraduate students on a tobacco control module in Pretoria in South Africa (2012-2013); and classes on tobacco packaging to postgraduate students in Spain (2016), India (2019) and Israel (2021).

Research programmes

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