Ms Anne Marie MacKintosh

Associate Professor

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Ms Anne Marie MacKintosh

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About me

Anne Marie completed a BSc Hons in Mathematics for Business Analysis at Caledonian University (formerly Glasgow Polytechnic). She joined the Institute for Social Marketing (formerly the Centre for Social Marketing at the University of Strathclyde) in 1991, where she specialises in the design of quantitative research and statistical analysis.

She has expertise in quantitative research methods, sampling techniques, questionnaire design, cognitive piloting and statistical analysis of large survey data sets. Anne Marie has undertaken surveys with young people on smoking, alcohol consumption, drug use and sexual behaviour. Current projects include the Youth Tobacco Policy Survey, a repeat cross-sectional survey examining young people's response to tobacco control policies and a longitudinal study examining adult drinkers' response to alcohol policy - Alcohol Policy in Scotland and England (APISE).

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