Project

Buywell: Evaluation of a targeted marketing intervention to influence food purchase behaviour by low income consumers

Funded by Medical Research Council.

Total award value £212,866.00

People (1)

Ms Anne Marie MacKintosh

Ms Anne Marie MacKintosh

Associate Professor, Institute for Social Marketing

Outputs (1)

Article

Stead M, MacKintosh AM, Findlay A, Sparks L, Anderson AS, Barton KL & Eadie D (2017) Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. Journal of Human Nutrition and Dietetics, 30 (4), pp. 524-533. https://doi.org/10.1111/jhn.12441