Ms Kathryn Angus

Research Officer

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Ms Kathryn Angus

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About me

Kathryn is a Researcher and Information Specialist at the Institute for Social Marketing and Health at the University of Stirling (previously at the University of Strathclyde) which she joined in 2001. Her research interests include the impact of commercial marketing on people’s health and behaviour; the effectiveness of social marketing; and systematic review methodologies and literature search strategies. She has extensive experience in content analyses of marketing, designing literature searches and conducting evidence-based reviews on a variety of public health, critical marketing and social topics.

Research (21)

Her research interests include literature search strategies for evidence reviews; social marketing theory; and the impact of commercial marketing on people's health and behaviour.  

Projects

Evaluating the Impact of Increasing the Availability of No/Lo Alcohol Products
PI: Professor Niamh Fitzgerald
Funded by: National Institute for Health Research

Youth Response to E-cigarettes and Emerging Nicotine Products
PI: Ms Anne Marie MacKintosh
Funded by: Cancer Research UK

Testing the optimal design of health-promoting pack inserts and dissuasive cigarettes
PI: Professor Crawford Moodie
Funded by: Department of Health

Evaluating the Impact of Minimum Unit Pricing in Scotland: Observational Study of Small Retailers
PI:
Funded by: NHS Health Scotland

Improving the rate of bystander CPR in deprived communities: a development study
PI:
Funded by: Chief Scientist Office

Exploring Food Marketing Through Digital Media
PI: Dr Nathan Critchlow
Funded by: Cancer Research UK

Rapid review of evidence: The effectiveness of population level interventions to address alcohol use and promote cancer prevention
PI:
Funded by: World Health Organisation

Retail Audit to Evaluate Standardised Packaging and its Impact in the UK
PI:
Funded by: Cancer Research UK

Impact of non-price promotions on discretionary food sales: Systematic review of marketing evidence and recommendations paper
PI:
Funded by: Scottish Government

Women and alcohol: evidence synthesis of the impacts on population level interventions to reduce alcohol use/harm by gender
PI: Professor Niamh Fitzgerald
Funded by: Glasgow Centre for Population Health

Alcohol Screening in Pregnancy Systematic Review & Scoping Study
PI: Professor Niamh Fitzgerald
Funded by: Glasgow Centre for Population Health

Production of Research Editorials for the UK E-cigarette Research Forum
PI:
Funded by: Cancer Research UK

Electronic Cigarettes: Tobacco Industry Business Plans or Strategies
PI: Ms Kathryn Angus
Funded by: Cancer Research UK

Women and Alcohol: Towards an Equity Review of the Effectiveness of Population-based Interventions to Reduce Alcohol Use and Harm by Gender
PI: Professor Niamh Fitzgerald
Funded by: Glasgow Centre for Population Health

Electronic Cigarette Marketing: Current Research and Policy
PI:
Funded by: Cancer Research UK

Proposal to Develop a Social Marketing Module and Training Programme
PI: Ms Kathryn Angus
Funded by: World Health Organisation

Effectiveness & Barriers/Facilitators Reviews - Smoke free Secondary Care Settings (Component 3)
PI: Ms Kathryn Angus
Funded by: National Institute for Health & Clinical Excellence

Scoping & feasibility study to Develop and Apply a Methodology for Retrospective Adjustment of Alcohol Consumption Trend Data (Glass Size)
PI:
Funded by: Department of Health

"Establishing a Program for Dissemination of Evidence Based Health Communication Activities and Innovations on Communicable Diseases for Country Support in the EU and EEA/EFTA, 2009-12"
PI:
Funded by: National University of Ireland

Improving Breast Awareness in Women Aged Over 50 Years
PI:
Funded by: Breakthrough Breast Cancer

A review of young people and smoking in England.
PI: Professor Gerard Hastings
Funded by: University of Edinburgh

Outputs (93)

Outputs

Article

Brown A, Kate H, Woods-Brown C & Catherine A (2024) Recent evidence on rates and factors influencing smoking behaviours after release from smokefree prisons: a scoping review Journal: International Journal of Prison Health. International Journal of Prison Health. https://doi.org/10.1108/IJOPH-10-2023-0064


Research Report

Moodie C, Cook M, Sharp C, Hussein N, Best C, Turner S, Angus K, Brose J, Alexandrou G & Ford A (2024) Testing the optimal design of health-promoting pack inserts and dissuasive cigarettes. National Institute for Health and Care Research (NIHR) Public Health Policy Research Unit. https://www.phpru.online/assets/uploads/files/testing%20the%20optimal%20design%20of%20health%20promoting%20pack%20inserts.pdf


Policy Document

Agrawal S, Angus K, Arnott D, Ashcroft R, Aveyard P, Barry R, Bauld L, Beard E, Benowitz N, Bogdanovica I, Braznell S, Brennan A, Britton J, Brown J & Ford A (2024) E-cigarettes and harm reduction: An evidence review. Royal College of Physicians (RCP). London. https://www.rcp.ac.uk/media/n5skyz1t/e-cigarettes-and-harm-reduction_full-report_updated_0.pdf


Research Report

Moodie C, Jones D, Angus K, MacKintosh AM, Ford A, O’Donnell R, Hunt K, Mitchell D, Alexandrou G, Stead M, Neve K, Champion T, Froguel A & Davies A (2023) Improving our understanding of e-cigarette and refill packaging in the UK: How is it used for product promotion and perceived by consumers, to what extent does it comply with product regulations, and could it be used to better protect consumers?. Cancer Research UK. London. https://www.cancerresearchuk.org/sites/default/files/moodie_et_al._2023_improving_our_understanding_of_e-cigarette_and_refill_packaging_in_the_uk.pdf


Article

Boyland E, McGale L, Maden M, Hounsome J, Boland A, Angus K & Jones A (2022) Association of Food and Nonalcoholic Beverage Marketing With Children and Adolescents' Eating Behaviors and Health: A Systematic Review and Meta-analysis. JAMA Pediatrics, 176 (7), Art. No.: e221037. https://doi.org/10.1001/jamapediatrics.2022.1037


Article

Rosário F, Santos MI, Angus K, Pas L, Ribeiro C & Fitzgerald N (2021) Factors influencing the implementation of screening and brief interventions for alcohol use in primary care practices: a systematic review using the COM-B system and Theoretical Domains Framework. Implementation Science, 16 (1), Art. No.: 6. https://doi.org/10.1186/s13012-020-01073-0


Article

Cardoso DP, Oliveira D, Antunes B, Saraiva R, Angus K, Gallardo E & Rosário F (2021) Portuguese validated versions of the Alcohol Use Disorders Identification Test: a systematic review protocol [Versões validadas em Português do Alcohol Use Disorders Identification Test: protocolo de revisão sistemática da literatura]. Acta Médica Portuguesa, 34 (13). https://www.actamedicaportuguesa.com/revista/index.php/amp/article/view/15765


Research Report

Stead M, Hitchman SC, Angus K, Aleyan S, Ford A, MacKintosh AM, Purves R, Mitchell D, Hammond D, Fong GT, Driezen P, Reid J, Craig L, Chung-Hall J & Cummings KM (2021) E-cigarette marketing in the UK: evidence from adult and youth surveys and policy compliance studies. Cancer Research UK. London. https://www.cancerresearchuk.org/sites/default/files/e-cigarette_marketing_in_the_uk_fullreport_march_2021.pdf


Research Report

Stead M, Critchlow N, Eadie D, Fitzgerald N, Angus K, Purves R, McKell J, Marie MacKintosh A, Mitchell H, Sumpter C & Angus C (2020) Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers. NHS Health Scotland/Public Health Scotland. Stirling. https://www.stir.ac.uk/media/stirling/services/faculties/sport-and-health-sciences/research/documents/MUP-evaluation-Small-Convenience-Stores-report.pdf


Article

Radley A, Robinson E, Aspinall EJ, Angus K, Tan L & Dillon JF (2019) A systematic review and meta-analysis of community and primary-care-based hepatitis C testing and treatment services that employ direct acting antiviral drug treatments. BMC Health Services Research, 19, Art. No.: 765. https://doi.org/10.1186/s12913-019-4635-7


Research Report

Critchlow N, Angus K, Stead M, Saw E, Newberry Le Vay J, Clarke M, Whiteside E, Froguel A & Vohra J (2019) Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar [HFSS Digital Regulation Report]. Cancer Research UK. London: Cancer Research UK. https://doi.org/10.13140/RG.2.2.30001.43366


Article

Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2019) Difference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK [Standardised packaging and RRP]. Tobacco Control, 28 (4), pp. 449-456. https://doi.org/10.1136/tobaccocontrol-2018-054409


Project Report

Critchlow N, Angus K, Stead M, Newberry La Vey J, Whiteside E, Clarke M, Hudson B & Vohra J (2019) Digital Feast: Navigating a digital marketing mix, and the impact on children and young people’s dietary attitudes and behaviours [Digital Feast: Narrative review]. Cancer Research UK. London, UK: Cancer Research UK. https://doi.org/10.13140/RG.2.2.30091.54563


Article

Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2019) Pricing of tobacco products during, and after, the introduction of standardized packaging: An observational study of retail price data from independent and convenience (small) retailers in the United Kingdom [Tobacco pricing and standardised packaging]. Addiction, 114 (3), pp. 523-533. https://doi.org/10.1111/add.14488


Article

Dobbie F, Angus K, Uny I, Duncan E, MacInnes L, Hasseld L & Clegg G (2018) Protocol for a systematic review to identify the barriers and facilitators to deliver bystander cardiopulmonary resuscitation (CPR) in disadvantaged communities. Systematic Reviews, 7 (1), Art. No.: 143. https://doi.org/10.1186/s13643-018-0807-5


Article

Dobbie F, Angus K, Littlecott H, Allum K, Wells V, Amos A, Haw S & Bauld L (2018) Facilitators and barriers to the delivery of school-based smoking prevention interventions for children and young people: a protocol for a systematic review of qualitative studies. Systematic Reviews, 7 (1), Art. No.: 56. https://doi.org/10.1186/s13643-018-0715-8


Article

Rosário F, Santos MI, Angus K, Pas L & Fitzgerald N (2018) Factors Influencing the Implementation of Screening and Brief Interventions for Alcohol Use in Primary Care Practices: A Systematic Review Protocol [Fatores Condicionantes da Implementação da Deteção Precoce e Intervenções Breves no Consumo Excessivo de Álcool nos Cuidados de Saúde Primários: Protocolo de Revisão Sistemática da Literatura]. Acta Medica Portuguesa, 31 (1), pp. 45-50. https://doi.org/10.20344/amp.9753


Conference Abstract

Young B, Lewis S, Katikireddi SV, Bauld L, Stead M, Angus K, Campbell M, Hilton S, Thomas J, Hinds K, Ashie A & Langley T (2017) Effectiveness of mass media campaigns to reduce alcohol consumption and harm: a systematic review. Public Health Science: A National Conference Dedicated to New Research in UK Public Health, Mary Ward House, London, UK, 24/11/2017 - 24/11/2017. Lancet, 390 (Supplement 3), p. S98. https://doi.org/10.1016/S0140-6736(17)33033-7; https://doi.org/10.1016/S0140-6736%2817%2933033-7


Research Report

Martin L, Bauld L & Angus K (2017) Rapid evidence review: The impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of retail environment interventions. NHS Health Scotland. NHS Health Scotland. http://www.healthscotland.scot/media/1611/rapid-evidence-review-restriction-of-price-promotions.pdf


Article

Bauld L, Graham H, Sinclair L, Flemming K, Naughton F, Ford A, McKell J, McCaughan D, Hopewell S, Angus K, Eadie D & Tappin D (2017) Barriers to and facilitators of smoking cessation in pregnancy and following childbirth: literature review and qualitative study. Health Technology Assessment, 21 (36), pp. 1-158. https://doi.org/10.3310/hta21360


Research Report

Acharya A, Angus K, Asma S, Bettcher DW, Blackman K, Blecher E, Borland R, Ciecierski C, Commar AA, Cui M, da Costa e Silva VL, David AM, Delipalla S, Emery S & Hastings G (2016) The Economics of Tobacco and Tobacco Control. Chaloupka F (Editor), Fong G (Editor) & Yürekli A (Editor) NCI Tobacco Control Monograph Series, 21. Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute, and World Health Organization. https://cancercontrol.cancer.gov/brp/tcrb/monographs/21/docs/m21_complete.pdf


Article

de Andrade M, Angus K & Hastings G (2016) Teenage perceptions of electronic cigarettes in Scottish tobacco-education school interventions: co-production and innovative engagement through a pop-up radio project. Perspectives in Public Health, 136 (5), pp. 288-293. https://doi.org/10.1177/1757913915612109


Article

Flemming K, Graham H, McCaughan D, Angus K, Sinclair L & Bauld L (2016) Health professionals’ perceptions of the barriers and facilitators to providing smoking cessation advice to women in pregnancy and during the post-partum period: a systematic review of qualitative research. BMC Public Health, 16, Art. No.: 290. https://doi.org/10.1186/s12889-016-2961-9


Research Report

Stead M, Bauld L, Bogdanovica I, Eadie D, MacKintosh AM, Murray S, Angus K, Critchlow N, Miguel Rey J, Hausemer P, Wilhelm C, Berteletti F, Toma A, Burch J & Lester R (2016) Study: An Assessment of Citizens' Exposure to Tobacco Marketing. European Commission. Directorate-General for Health and Food Safety. Health Programme, No. EAHC/2013/HEALTH/10 No. 2014 62 03. Publications Office of the European Union. https://dx.doi.org/10.2818/7898


Conference Paper (published)

Ford AJ, Sinclair LA, Flemming K, McKell J, Angus K, Mccaughan D, Graham H & Bauld L (2015) The barriers and facilitators to smoking cessation during pregnancy from the perspectives of both pregnant women and their partners: a synthesis of qualitative studies and evidence from exploratory interviews. In: SRNT-Europe 16th Annual Conference Programme and Proceedings Book. SRNT-Europe 16th Annual Conference, Maastricht, The Netherlands, 10.09.2015-12.09.2015. Utrecht, The Netherlands: NNVT - Nederlands Netwerk voor Tabaksonderzoek, p. 118. https://cdn.ymaws.com/www.srnt.org/resource/resmgr/srnt_europe/SRNTE2015Programme.pdf


Article

Flemming K, Graham H, McCaughan D, Angus K & Bauld L (2015) The barriers and facilitators to smoking cessation experienced by women’s partners during pregnancy and the post-partum period: a systematic review of qualitative research. BMC Public Health, 15, Art. No.: 849. https://doi.org/10.1186/s12889-015-2163-x


Research Report

De Andrade M, Hastings G, Angus K, Dixon D & Purves R (2013) The Marketing of Electronic Cigarettes in the UK. Cancer Research UK. University of Stirling. http://www.cancerresearchuk.org/prod_consump/groups/cr_common/@nre/@pol/documents/generalcontent/cr_115991.pdf


Research Report

Angus K, Murray R, MacDonald L, Eadie D, O'Mara-Eves A, Stansfield C & Leonardi-Bee J (2013) A review of the effectiveness of smokefree strategies and interventions in secondary care settings. National Institute for Health and Care Excellence (NICE) PH48 Smoking cessation - acute, maternity and mental health services, Review 6. http://www.nice.org.uk/nicemedia/live/14306/65877/65877.pdf


Research Report

Eadie D, MacDonald L, Angus K, Murray R, O'Mara-Eves A, Stansfield C & Leonardi-Bee J (2013) A review of the barriers to and facilitators for implementing smokefree strategies and interventions in secondary care settings. National Institute for Health and Care Excellence (NICE) PH48 Smoking cessation - acute, maternity and mental health services, Review 7. http://www.nice.org.uk/nicemedia/live/14306/65877/65877.pdf


Research Report

Stead M, Bauld L, Angus K, MacDonald L, Munafo M, Attwood A, Ataya A, Fuller E & Pickering K (2013) Scoping and Feasibility Study to Develop and Apply a Methodology for Retrospective Adjustment of Alcohol Consumption Data. Department of Health (DH). Public Health Research Consortium. http://phrc.lshtm.ac.uk/papers/FINAL_REPORT_PHRC_Scoping_and_feasibility_study_-_alcohol_consumption_data_(October_2013).pdf


Article

Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves R & Bryce S (2013) Is Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studies. PLoS ONE, 8 (10), Art. No.: e75919. https://doi.org/10.1371/journal.pone.0075919


Research Report

Moodie C, Angus K, Stead M & Bauld L (2013) Plain tobacco packaging research: An update. UK Centre for Tobacco Control. University of Stirling. http://www.stir.ac.uk/media/schools/management/documents/Plain%20Packaging%20Studies%20Update.pdf


Technical Report

Angus K, Cairns G, Purves R, Bryce S, MacDonald L & Gordon R (2013) Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: towards the prevention and control of communicable diseases. Institute for Social Marketing. Insights into health communication. European Centre for Disease Prevention and Control. http://ecdc.europa.eu/en/publications/Publications/health-communication-behaviour-change-literature-review.pdf


Edited Book

Hastings G, Angus K & Bryant C (eds.) (2012) The Sage Handbook of Social Marketing. London: SAGE. http://www.sagepub.com/books/Book234153


Research Report

Moodie C, Stead M, Bauld L, McNeill A, Angus K, Hinds K, Kwan I, Thomas J, Hastings G & O'Mara-Eves A (2012) Plain Tobacco Packaging: A Systematic Review. UK Centre for Tobacco Control. London: Public Health Research Consortium. http://phrc.lshtm.ac.uk/papers/PHRC_006_Final_Report.pdf


Technical Report

MacDonald L, Cairns G, Angus K & Stead M (2012) Evidence Review: Social Marketing for the Prevention and Control of Communicable Disease. European Centre for Disease Prevention and Control (ECDC) Insights into Health Communication. European Centre for Disease Prevention and Control (ECDC). http://www.ecdc.europa.eu/en/publications/Publications/Social-marketing-prevention-control-of-communicable-disease.pdf


Technical Report

Cairns G, MacDonald L, Angus K, Walker L, Cairns-Haylor T & Bowdler T (2012) Systematic Literature Review of the Evidence for Effective National Immunisation Schedule Promotional Communications. European Centre for Disease Prevention and Control (ECDC) Insights into health communication. European Centre for Disease Prevention and Control (ECDC). http://ecdc.europa.eu/en/publications/Publications/Literature-review-national-immunisation-schedule-promotional-communications.pdf


Research Report

Cairns G, Purves R, Bryce S, McKell J, Gordon R & Angus K (2011) Investigating the effectiveness of education in relation to alcohol: A systematic investigation of critical elements for optimum effectiveness of promising approaches and delivery methods in school and family linked alcohol education. Alcohol Research UK. University of Stirling Institute for Social Marketing / Open University. http://alcoholresearchuk.org/2011/09/30/investigating-the-effectiveness-of-education-in-relation-to-alcohol/


Research Report

MacDonald L, Angus K, MacAskill S & Eadie D (2010) Rapid literature review of smoking cessation and tobacco control issues across criminal justice system settings. University of Central Lancashire; Department of Health (DH). Insitute for Social Marketing, University of Stirling. http://www.uclan.ac.uk/research/explore/projects/assets/tobacco_control_cjs_lit_review_aug_2010.pdf


Research Report

Stead M, Angus K, Jepson R, Hughes AR & Oram C (2010) Community, School and Workplace Initiatives to Encourage Individuals to Use the Outdoor Environment for Physical Activity. NHS Health Scotland. NHS Health Scotland, Edinburgh. http://www.healthscotland.com/uploads/documents/12830-REO14CommunityWorkplaceSchoolInitiativesIndividualsOutdoorPhyActivity.pdf


Research Report

Hastings G & Angus K (2008) Forever cool: the influence of smoking imagery on young people. Roycroft G (Editor) British Medical Association - Board of Science. British Medical Association. http://bmaopac.hosted.exlibrisgroup.com/exlibris/aleph/a23_1/apache_media/EP3ASUAF4E5FNN96GPXLUETHL2H4XK.pdf


Research centres/groups