When The Barley Water Turned Orange: 50 Years of Wimbledon in Colour

Citation

Haynes R (2017) When The Barley Water Turned Orange: 50 Years of Wimbledon in Colour. Sport Heritage: From Sporting Past to Future Wellbeing Blog [Blog post] 02.06.2017. https://sportheritage.wordpress.com/2017/06/02/when-the-barley-water-turned-orange-50-years-of-wimbledon-in-colour/

Abstract
Those who were born in the post-war decades may sometimes refer to their memories and dreams as being in black and white. This is mainly because most popular media of the mid-Twentieth Century, beyond the glossy fashion magazines or Hollywood blockbusters, were produced in black and white, which today instantly dates such media to another time and culture. Television, in particular, was broadcast exclusively in black and white for three decades, and in spite of its modernising powers, was arguably constrained by its monochrome technology. The launch of colour television by the BBC 50 years ago on 1st July 1967 therefore introduced an ontological shift in what television meant in our everyday lives.