Book sales have soared since the pandemic - but the industry must adapt to engage with new readers

Citation

Squires C (2021) Book sales have soared since the pandemic - but the industry must adapt to engage with new readers. The Converation. 14.10.2021.

Abstract
First paragraph: One day each October, the UK publishing industry focuses its attention on a large number of high-profile new book releases. “Super Thursday”, as it is known in the trade, is the start of a seasonal promotion during which authors battle for space inside bookshops and under Christmas trees. The timing is important, as the book-selling business is highly dependent on the festive season, with the final quarter of the year contributing substantially to annual sales. And while this year’s super Thursday (October 14) will see fewer publications than previous years, it still boasts nearly 300 new hardbacks.

Keywords
Reading; Books; Publishing; eBooks; Authors

Notes
https://theconversation.com/book-sales-have-soared-since-the-pandemic-but-the-industry-must-adapt-to-engage-with-new-readers-169583

• Published version