Senior Research Fellow
Institute for Social Marketing University of Stirling, Stirling, FK9 4LA
Dr. Richard I Purves is a Senior Research Fellow based at the Institute for Social Marketing and Health (ISMH), University of Stirling. Richard has been at ISMH since 2010 and in that time has developed extensive experience in mixed-methods research in public health and marketing with a particular focus on alcohol marketing. Richard has a strong track record of research leadership and significant experience leading and working on research projects involving alcohol, tobacco, gambling and High Fat, Salt and Sugar (HFSS) foods. Richard is particularly interested in using innovative research methods to study behaviour in a naturalistic environment.
Richard's research interests include: social marketing, product packaging and labelling, education, mass media, sports sponsorship, social media marketing.
“You wouldn’t want to be caught drinking that if you were a guy” Alcohol brands, youth identity and social networking sites
Probably… A frequency analysis of alcohol marketing in televised broadcasts of the UEFA EURO 2016 football tournament.
Keep smiling…they’ll drink bucket loads of the stuff: Tobacco and alcohol marketing.
Cheers and Chants: The relationship between alcohol and football
Understanding the role of alcohol in football cultures - Supporters Direct Scotland Supporters' Summit
Alcohol Marketing during the Six Nations Championship: Implications for Ireland's alcohol policy
https://alcoholresearch-uk-irl.net/
Alcohol Sponsorship during the EURO 2016 tournament and 2020 Six Nations Championship,
https://www.shaap.org.uk/shaap-events.html
Celebration Research Seminar for Dr Eric Carlin - FORMER DIRECTOR OF Scottish Health Action on Alcohol Problems (SHAAP).
Exploring alcohol sponsorship in professional football and rugby union in Scotland
Oral presentation given at the Global Alcohol Policy Conference, Dublin, March 2020.
Report launch: 'Alcohol marketing during the 2020 Six Nations Championship'
https://www.ias.org.uk/media_type/youtube/
A webinar organised by Institute of Alcohol Studies to launch the findings and discuss implications of the University of Stirling's publication on Six Nations alcohol marketing.
Monitoring the use of location promotions in retail outlets: a baseline
PI: Dr Richard Purves
Funded by: Public Health Scotland
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Exploring the management of alcohol problems in Deep End general practices in Scotland
PI: Professor Niamh Fitzgerald
Funded by: Scottish Health Action on Alcohol Problems
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Understanding the role of alcohol consumption in football cultures (Alcohol FC)
PI: Dr Richard Purves
Funded by: Economic and Social Research Council
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Examining the Nature of Sponsorship Relations for Professional Football Teams in Countries with Varied Restrictions on Alcohol Marketing: An Open-source Audit
PI: Dr Richard Purves
Funded by: Scottish Health Action on Alcohol Problems
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Limiting virus transmission during a Sporting Mega Event: COVID 19 and UEFA EURO 2020
PI: Dr Richard Purves
Funded by: Economic and Social Research Council
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Alcohol Marketing Restrictions: Learning from International Implementation - Case Study Interviews
PI: Dr Richard Purves
Funded by: Alcohol Focus Scotland
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Transitions to more harmful forms of gambling during Covid-19 pandemic: behaviours and targeted marketing in young people and bettors on sport
PI: Professor Kate Hunt
Funded by: UK Research and Innovation
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PRoGRAM-A Preventing gambling related harm in adolescents: developing a peer-led, social network Intervention
PI: Dr Catherine Best
Funded by: Medical Research Council
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Evaluating the Impact of Minimum Unit Pricing in Scotland: Observational Study of Small Retailers
PI:
Funded by: NHS Health Scotland
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Young adult’s perceptions of alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging
PI: Professor Crawford Moodie
Funded by: Alcohol Focus Scotland
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Exploring Alcohol Sponsorship of Professional Sport in Scotland and the Frequency and Nature of Marketing Exposure in Televised Broadcasts
PI: Dr Nathan Critchlow
Funded by: Alcohol Focus Scotland
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Improving the rate of bystander CPR in deprived communities: a development study
PI:
Funded by: Chief Scientist Office
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Exploring Food Marketing Through Digital Media
PI: Dr Nathan Critchlow
Funded by: Cancer Research UK
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360 Selfie: Capturing social, physical and environmental triggers relating to smoking cessation
PI: Dr Richard Purves
Funded by: Cancer Research UK
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Computer Says No - Harnessing the gaming community to promote health messages for cancer prevention
PI: Dr Richard Purves
Funded by: Cancer Research UK
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Evaluating whether the Loi Evin regulations reduce exposure to alcohol marketing
PI: Dr Richard Purves
Funded by: Scottish Health Action on Alcohol Problems and Institute of Alcohol Studies
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Young people, alcohol packaging and digital media
PI: Dr Richard Purves
Funded by: Alcohol Research UK
–
Article
Brown A, Donnachie C, Critchlow N, Bunn C, Dobbie F, Gray C, Purves R, Reith G, Wardle H & Kate H (2025) Changes and continuities in gambling careers during the COVID-19 pandemic: a longitudinal qualitative study of regular sports bettors in Britain. BMC Public Health, 25, Art. No.: 63. https://doi.org/10.1186/s12889-024-21077-5
Data Article / Data Paper
Alcohol sports sponsorship in Uganda: A case study analysis
Purves R, Ogora Auma V, Mitchell G & Tumwesigye N (2025) Alcohol sports sponsorship in Uganda: A case study analysis.
Article
Purves R, Mohan A, O'Donnell R, Egan M, Maani N & Fitzgerald N (2025) Innovation and diversity in public health team engagement in local alcohol premises licensing: qualitative interview findings from the ExILEnS study. NIHR Open Research. https://doi.org/10.3310/RNVD1542
Article
Maclean J, Rocha C, Piggin J, Hunt K, Philpott M, Fitzgerald N & Purves R (2024) “We wouldn’t have missed it for the world”: Hosting a polycentric sporting mega event in pandemic times. International Journal of Sport Policy and Politics. https://doi.org/10.1080/19406940.2024.2424576
Policy Document
Purves R & Martin J (2024) Alcohol availability at Scottish Football Stadia - Insights from the ‘Football and Alcohol Scoping Study (FASST)’ project. Scottish Football Association.
Article
Fitzgerald N, Egan M, O’Donnell R, Nicholls J, Mahon L, de Vocht F, McQuire C, Angus C, Purves R, Henney M, Mohan A, Maani N, Shortt N & Bauld L (2024) Public health engagement in alcohol licensing in England and Scotland: the ExILEnS mixed-method, natural experiment evaluation. Public Health Research. https://doi.org/10.3310/fsrt4135
Article
Fitzgerald N, Mohan A, Purves R, O’Donnell R, Egan M, Nicholls J, Maani N, Smolar M, Fraser A, Briton T & Mahon L (2024) Factors influencing public health engagement in alcohol licensing in England and Scotland including legal and structural differences: comparative interview analysis. Public Health Research. https://doi.org/10.3310/BGTR4277
Article
O'Donnell R, Mohan A, Purves R, Maani N, Angus C, Egan M & Fitzgerald N (2023) Mechanisms of impact of alcohol availability interventions from the perspective of 63 diverse alcohol licensing stakeholders: a qualitative interview study. Drugs: Education, Prevention and Policy. https://doi.org/10.1080/09687637.2023.2205991
Article
Fitzgerald N, Mohan A, Maani N, Purves R, De Vocht F, Angus C, Henney M, Nicholls J, Nichols T, Crompton G, Mahon L, Mcquire C, Shortt N, Bauld L & Egan M (2023) Measuring How Public Health Stakeholders Seek to Influence Alcohol Premises Licensing in England and Scotland: The Public Health Engagement In Alcohol Licensing (PHIAL) Measure. Journal of Studies on Alcohol and Drugs, 84 (2), pp. 318-329. https://doi.org/10.15288/jsad.22-00020
Article
Critchlow N & Purves R (2023) Alcohol branding during rugby union matches in Ireland after commencement of Sect. 15 from the Public Health (Alcohol) Act: a frequency analysis of highlights from the European Rugby Champions Cup and Six Nations Championship. Irish Journal of Medical Science. https://doi.org/10.1007/s11845-023-03331-8
Article
Attending sporting mega events during COVID-19: mitigation and messaging at UK EURO 2020 matches
Purves RI, Maclean J, Rocha C, Philpott M, Fitzgerald N, Piggin J & Hunt K (2023) Attending sporting mega events during COVID-19: mitigation and messaging at UK EURO 2020 matches. Health Promotion International, 38 (1), Art. No.: daac176. https://doi.org/10.1093/heapro/daac176
Article
Martin J, Giulianotti R, Bandura C, Morrow S, Hunt K, Bancroft A & Purves R (2022) Stakeholder views of current laws surrounding alcohol at UK football matches: Is it a case of “using a sledgehammer to crack a nut”?. International Journal of Drug Policy, 107, Art. No.: 103789. https://doi.org/10.1016/j.drugpo.2022.103789
Article
de Vocht F, McQuire C, Ferraro C, Williams P, Henney M, Angus C, Egan M, Mohan A, Purves R, Maani N, Shortt N, Mahon L, Crompton G, O'Donnell R, Nicholls J, Bauld L & Fitzgerald N (2022) Impact of public health team engagement in alcohol licensing on health and crime outcomes in England and Scotland: A comparative timeseries study between 2012 and 2019. The Lancet Regional Health Europe, 20, Art. No.: 100450. https://doi.org/10.1016/j.lanepe.2022.100450
Article
O’Donnell R, Mohan A, Purves R, Maani N, Egan M & Fitzgerald N (2022) How public health teams navigate their different roles in alcohol premises licensing: ExILEnS multistakeholder interview findings. Public Health Research. https://doi.org/10.3310/xcuw1239
Article
Jones D, Moodie C, Purves RI, Fitzgerald N & Crockett R (2022) The role of alcohol packaging as a health communications tool: An online cross-sectional survey and experiment with young adult drinkers in the United Kingdom. Drug and Alcohol Review, 41 (5), pp. 1206-1215. https://doi.org/10.1111/dar.13469
Article
Alcohol Packaging As a Promotional Tool: A Focus Group Study With Young Adult Drinkers in Scotland
Jones D, Moodie C, Purves RI, Fitzgerald N & Crockett R (2022) Alcohol Packaging As a Promotional Tool: A Focus Group Study With Young Adult Drinkers in Scotland. Journal of Studies on Alcohol and Drugs, 83 (4), pp. 565-573. https://doi.org/10.15288/jsad.2022.83.565
Research Report
Alcohol Marketing Restrictions: Learning from International Implementation
Carters-White L, Purves R, Gadsby E, Howell R, Gallopel-Morvan K, Fitzgerald N, Stead M & Critchlow N (2022) Alcohol Marketing Restrictions: Learning from International Implementation. Alcohol Focus Scotland. https://www.alcohol-focus-scotland.org.uk/resources/alcohol-marketing-restrictions-learning-from-international-implementation.pdf
Article
Implementation of alcohol minimum unit pricing (MUP): a qualitative study with small retailers
Stead M, Eadie D, Purves RI, McKell J, Critchlow N, Angus K, Angus C & Fitzgerald N (2022) Implementation of alcohol minimum unit pricing (MUP): a qualitative study with small retailers. Drugs: Education, Prevention and Policy. https://doi.org/10.1080/09687637.2022.2075251
Article
Purves R, Critchlow N, Giulianotti R, Hunt K, Morrow S & Bancroft A (2022) Sport Fan Attitudes on Alcohol: Insights from a Survey of Football Supporters in Scotland and England. Journal of Sport and Social Issues, 46 (2), pp. 199-218. https://doi.org/10.1177/01937235211067192
Article
O'Donnell R, Brown A, Eadie D, Mitchell D, Bauld L, Demou E, Purves R, Sweeting H & Hunt K (2022) Challenges associated with e-cigarette use by people in custody in Scottish prisons: a qualitative interview study with prison staff. BMJ Open, 12 (2), Art. No.: e051009. https://doi.org/10.1136/bmjopen-2021-051009
Article
Hunt K, Brown A, Eadie D, McMeekin N, Boyd K, Bauld L, Conaglen P, Craig P, Demou E, Leyland A, Purves R, Dobson R, Mitchell D, O’Donnell R & Semple S (2022) Process and impact of implementing a smoke-free policy in prisons in Scotland: TIPs mixed-methods study. Public Health Research, 10 (1), pp. 1-137. https://doi.org/10.3310/WGLF1204
Article
Jones D, Moodie C, Purves RI, Fitzgerald N & Crockett R (2021) Health information, messaging and warnings on alcohol packaging: a focus group study with young adult drinkers in Scotland. Addiction Research & Theory, 29 (6), pp. 469-478. https://doi.org/10.1080/16066359.2021.1884229
Conference Abstract
O'Donnell R, Mohan A, Purves R, Maani N, Egan M & Fitzgerald N (2021) Navigating different public health roles in alcohol premises licensing: a multi-stakeholder interview study. Public Health Science 2021 Conference, Online. Lancet, 398 (Supplement 2), p. S14. https://doi.org/10.1016/s0140-6736%2821%2902557-5
Article
Stead M, Ford A, Angus K, MacKintosh AM, Purves R & Mitchell D (2021) E-cigarette advertising in the UK: a content analysis of traditional and social media advertising to observe compliance with current regulations. Nicotine and Tobacco Research, 23 (11), pp. 1839-1847. https://doi.org/10.1093/ntr/ntab075
Research Report
Alcohol marketing during the 2020 Six Nations Championship
Purves RI & Critchlow N (2021) Alcohol marketing during the 2020 Six Nations Championship. Scottish Health Action on Alcohol Problems (SHAAP), Institute of Alcohol Studies (IAS) and Alcohol Action Ireland (AAI). Edinburgh. https://shaap.org.uk/downloads/reports-and-briefings/364-alcohol-marketing-2021.html
Article
Wardle H, Donnachie C, Critchlow N, Brown A, Bunn C, Dobbie F, Gray C, Mitchell D, Purves R, Reith G, Stead M & Hunt K (2021) The impact of the initial Covid-19 lockdown upon regular sports bettors in Britain: findings from a cross-sectional online study. Addictive Behaviors, 118, Art. No.: 106876. https://doi.org/10.1016/j.addbeh.2021.106876
Article
Brown A, O'Donnell R, Eadie D, Purves R, Sweeting H, Ford A, Bauld L & Hunt K (2021) Initial views and experiences of vaping in prisons: a qualitative study with people in custody preparing for the imminent implementation of Scotland's prison smokefree policy. Nicotine and Tobacco Research, 23 (3), pp. 543-549. https://doi.org/10.1093/ntr/ntaa088
Research Report
E-cigarette marketing in the UK: evidence from adult and youth surveys and policy compliance studies
Stead M, Hitchman SC, Angus K, Aleyan S, Ford A, MacKintosh AM, Purves R, Mitchell D, Hammond D, Fong GT, Driezen P, Reid J, Craig L, Chung-Hall J & Cummings KM (2021) E-cigarette marketing in the UK: evidence from adult and youth surveys and policy compliance studies. Cancer Research UK. London. https://www.cancerresearchuk.org/sites/default/files/e-cigarette_marketing_in_the_uk_fullreport_march_2021.pdf
Research Report
Jones D, Moodie C, Purves R, Fitzgerald N & Crockett R (2021) Health information, messaging and warnings on alcohol packaging: A focus group study with young adult drinkers in Scotland. Key Findings Report for Alcohol Focus Scotland. Alcohol Focus Scotland. Stirling. https://www.alcohol-focus-scotland.org.uk/resources/jones-et-al-2021-focus-group-labelling-research-report.pdf
Article
Moodie C, O’Donnell R, Fleming J, Purves R, McKell J & Dobbie F (2020) Extending health messaging to the consumption experience: a focus group study exploring smokers' perceptions of health warnings on cigarettes. Addiction Research and Theory, 28 (4), pp. 328-334. https://doi.org/10.1080/16066359.2019.1653861
Article
Hunt K, Critchlow N, Brown A, Bunn C, Dobbie F, Donnachie C, Gray C, Purves R, Reith G, Stead M, Mitchell D & Wardle H (2020) Protocol for a mixed-method investigation of the impact of the Covid-19 pandemic and gambling practices, experiences and marketing in the UK: the "Betting and gaming Covid-19 impact study". International Journal of Environmental Research and Public Health, 17 (22), Art. No.: 8449. https://doi.org/10.3390/ijerph17228449
Article
Purves R, Critchlow N, Morgan A, Stead M & Dobbie F (2020) Examining the frequency and nature of gambling marketing in televised broadcasts of professional sporting events in the United Kingdom. Public Health, 184, pp. 71-78. https://doi.org/10.1016/j.puhe.2020.02.012
Article
Wardle H, Banks J, Bebbington P, Blank L, Bowden Jones OBE H, Bramley S, Bunn C, Casey E, Cassidy R, Chamberlain SR, Close J, Critchlow N, Dobbie F, Hunt K & Purves R (2020) Open letter from UK based academic scientists to the secretaries of state for digital, culture, media and sport and for health and social care regarding the need for independent funding for the prevention and treatment of gambling harms. BMJ, 370, Art. No.: m2613. https://doi.org/10.1136/bmj.m2613
Article
Perspectives on smokefree prison policy among people in custody in Scotland
Brown A, Hunt K, Eadie D, Purves R & Mohan A (2020) Perspectives on smokefree prison policy among people in custody in Scotland. International Journal of Prisoner Health, 16 (4), pp. 389-402. https://doi.org/10.1108/IJPH-12-2019-0065
Article
Association of Video Game Use With Body Mass Index and Other Energy-Balance Behaviors in Children
Goodman W, Jackson SE, McFerran E, Purves R, Redpath I & Beeken RJ (2020) Association of Video Game Use With Body Mass Index and Other Energy-Balance Behaviors in Children. JAMA Pediatrics, 174 (6), pp. 563-572. https://doi.org/10.1001/jamapediatrics.2020.0202
Research Report
Stead M, Critchlow N, Eadie D, Fitzgerald N, Angus K, Purves R, McKell J, Marie MacKintosh A, Mitchell H, Sumpter C & Angus C (2020) Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers. NHS Health Scotland/Public Health Scotland. Stirling. https://www.stir.ac.uk/media/stirling/services/faculties/sport-and-health-sciences/research/documents/MUP-evaluation-Small-Convenience-Stores-report.pdf
Policy Document
Haw S, Currie D, Eadie D, Pearce J, MacGregor A, Stead M, Amos A, Best C, Wilson M, Cherrie M, Purves R, Ozakinci G & Marie MacKintosh A (2020) Tobacco point-of-sale displays, brand awareness, and smoking and vaping among young people in Scotland Insights for policymakers from the DISPLAY project In. University of Stirling. Stirling. https://www.stir.ac.uk/research/public-policy-hub/policy-briefings/
Article
Haw S, Currie D, Eadie D, Pearce J, MacGregor A, Stead M, Amos A, Best C, Wilson M, Cherrie M, Purves R, Ozakinci G & MacKintosh AM (2020) The impact of the point-of-sale tobacco display ban on young people in Scotland: before-and-after study. Public Health Research, 8 (1). https://doi.org/10.3310/phr08010
Article
Dobbie F, Purves R, McKell J, Dougall N, Campbell R, White J, Amos A, Moore L & Bauld L (2019) Implementation of a peer-led school based smoking prevention programme: a mixed methods process evaluation. BMC Public Health, 19 (1), Art. No.: 742. https://doi.org/10.1186/s12889-019-7112-7
Newspaper / Magazine
Gambling and sport: how bookmakers win in voluntary 'whistle-to-whistle' advert ban
Purves R & Critchlow N (2019) Gambling and sport: how bookmakers win in voluntary 'whistle-to-whistle' advert ban. The Conversation. 07.11.2019.
Article
Purves RI, Moodie C, Eadie D & Stead M (2019) The Response of Retailers in Scotland to the Standardised Packaging of Tobacco Products Regulations and Tobacco Products Directive. Nicotine & Tobacco Research, 21 (3), pp. 309-313. https://doi.org/10.1093/ntr/nty181
Research Report
The Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable People
Critchlow N, Stead M, Moodie C, Purves R, Newall PW, Reith G, Morgan A & Dobbie F (2019) The Effect of Gambling Marketing and Advertising on Children, Young People and Vulnerable People. GambleAware. London. https://about.gambleaware.org/research/research-publications/children-and-young-people/
Article
Fitzgerald N, Egan M, de Vocht F, Angus C, Nicholls J, Shortt N, Nichols T, Maani Hessari N, McQuire C, Purves R, Critchlow N, Mohan A, Mahon L, Sumpter C & Bauld L (2018) Exploring the impact of public health teams on alcohol premises licensing in England and Scotland (ExILEnS): procotol for a mixed methods natural experiment evaluation. BMC Medical Research Methodology, 18 (1), Art. No.: 123. https://doi.org/10.1186/s12874-018-0573-z
Article
The Power of Product Innovation: Smokers' Perceptions of Capsule Cigarettes
Moodie C, Ford A, Dobbie F, Thrasher JF, McKell J & Purves R (2018) The Power of Product Innovation: Smokers' Perceptions of Capsule Cigarettes. Nicotine and Tobacco Research, 20 (9), pp. 1157-1160. https://doi.org/10.1093/ntr/ntx195
Article
The Untapped Potential of the Gaming Community: Narrative Review
Goodman W, McFerran E, Purves R, Redpath I & Beeken RJ (2018) The Untapped Potential of the Gaming Community: Narrative Review. JMIR Serious Games, 6 (3), Art. No.: e10161. https://doi.org/10.2196/10161
Article
Stead M, Eadie D, Purves R, Moodie C & Haw S (2018) Tobacco companies' use of retailer incentives after a ban on point-of-sale tobacco displays in Scotland. Tobacco Control, 27 (4), pp. 414-419. https://doi.org/10.1136/tobaccocontrol-2017-053724
Article
Assessing Change in Tobacco Visibility at Point-of-sale Following a Display Ban
Eadie D, Best C, Stead M, MacKintosh AM, Critchlow N, Purves R, Pearce J, Currie D, Ozakinci G, Amos A, MacGregor A & Haw S (2018) Assessing Change in Tobacco Visibility at Point-of-sale Following a Display Ban. Tobacco Regulatory Science, 4 (3), pp. 10-28. https://doi.org/10.18001/TRS.4.3.2
Conference Paper (published)
Stead M, Eadie D, Purves R, Haw S, Pierce J, Amos A, Best C & Ford A (2018) Point of sale display ban in Scotland: retailers' views of the effects on customer transactions, sales, youth and feelings about selling tobacco. In: 17th World Conference on Tobacco or Health Abstract Book. Tobacco Induced Diseases, 16 (Supplement 1) 17th World Conference on Tobacco or Health, Cape Town, South Africa, 07.03.2018-09.03.2018. Heraklion, Crete, Greece: International Society for the Prevention of Tobacco Induced Diseases, p. A184. https://doi.org/10.18332/tid/84248
Article
Purves R, Stead M & Eadie D (2018) "I Wouldn't Be Friends with Someone If They Were Liking Too Much Rubbish": A Qualitative Study of Alcohol Brands, Youth Identity and Social Media. International Journal of Environmental Research and Public Health, 15 (2), Art. No.: 349. https://doi.org/10.3390/ijerph15020349
Article
Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis
Purves R, Critchlow N, Stead M, Adams J & Brown K (2017) Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis. International Journal of Environmental Research and Public Health, 14 (7), Art. No.: 704. http://www.mdpi.com/1660-4601/14/7/704; https://doi.org/10.3390/ijerph14070704
Research Report
Foul play? Alcohol marketing during UEFA EURO 2016
Purves R, Critchlow N & Stead M (2017) Foul play? Alcohol marketing during UEFA EURO 2016. Institute for Social Marketing. http://www.ias.org.uk/uploads/pdf/IAS%20reports/rp24042017.pdf
Newspaper / Magazine
Football’s unholy alliance with alcohol sends a dangerous message to young people
Purves R (2017) Football’s unholy alliance with alcohol sends a dangerous message to young people. The Conversation. 27.04.2017. https://theconversation.com/footballs-unholy-alliance-with-alcohol-sends-a-dangerous-message-to-young-people-76721
Book Chapter
Purves R (2017) Creating Powerful Brands. In: Lyons A, McCreanor T, Goodwin I & Moewaka BH (eds.) Youth Drinking Cultures in a Digital World: Alcohol, Social Media and Cultures of Intoxication. Routledge Studies in Public Health. Abingdon, Oxon: Routledge, pp. 14-163. https://www.routledge.com/Youth-Drinking-Cultures-in-a-Digital-World-Alcohol-Social-Media-and-Cultures/Lyons-McCreanor-Goodwin-Moewaka-Barnes/p/book/9781138959040; https://doi.org/10.4324/9781315660844
Article
The Online Bingo Boom in the UK: A Qualitative Examination of Its Appeal
Stead M, Dobbie F, Angus K, Purves R, Reith G & MacDonald L (2016) The Online Bingo Boom in the UK: A Qualitative Examination of Its Appeal. PLoS ONE, 11 (5), Art. No.: e0154763. https://doi.org/10.1371/journal.pone.0154763
Article
Ford A, Moodie C, Purves R & MacKintosh AM (2016) Adolescent girls and young adult women's perceptions of superslims cigarette packaging: a qualitative study. BMJ Open, 6 (1), Art. No.: e010102. https://doi.org/10.1136/bmjopen-2015-010102
Article
Evaluating long-term outcomes of NHS stop smoking services (ELONS): A prospective cohort study
Dobbie F, Hiscock R, Leonardi-Bee J, Murray S, Shahab L, Aveyard P, Coleman T, McEwen A, McRobbie H, Purves R & Bauld L (2015) Evaluating long-term outcomes of NHS stop smoking services (ELONS): A prospective cohort study. Health Technology Assessment, 19 (95). https://doi.org/10.3310/hta19950
Article
E-cigarette marketing in UK stores: An observational audit and retailers' views
Eadie D, Stead M, MacKintosh AM, MacDonald L, Purves R, Pearce J, Tisch C, van der Sluijs W, Amos A, MacGregor A & Haw S (2015) E-cigarette marketing in UK stores: An observational audit and retailers' views. BMJ Open, 5 (9), Art. No.: e008547. https://doi.org/10.1136/bmjopen-2015-008547
Article
Adams J, Goffe L, Adamson A, Halligan J, O'Brien N, Purves R, Stead M, Stocken D & White M (2015) Prevalence and socio-demographic correlates of cooking skills in UK adults: cross-sectional analysis of data from the UK National Diet and Nutrition Survey. International Journal of Behavioral Nutrition and Physical Activity, 12 (1), Art. No.: 99. https://doi.org/10.1186/s12966-015-0261-x
Article
Moodie C, Purves R, McKell J & De Andrade M (2015) Novel means of using cigarette packaging and cigarettes to communicate health risk and cessation messages: A qualitative study. International Journal of Mental Health and Addiction, 13 (3), pp. 333-344. https://doi.org/10.1007/s11469-014-9530-1
Article
Moodie C, Ford A, MacKintosh AM & Purves R (2015) Are all cigarettes just the same? Female's perceptions of slim, coloured, aromatized and capsule cigarettes. Health Education Research, 30 (1), pp. 1-12. https://doi.org/10.1093/her/cyu063
Article
Moodie C, Purves R, McKell J & De Andrade M (2014) Young women smokers' perceptions and use of counterfeit cigarettes: Would plain packaging make a difference?. Addiction Research and Theory, 22 (3), pp. 263-270. https://doi.org/10.3109/16066359.2013.836505
Research Report
Purves R, Stead M & Eadie D (2014) "What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media. Alcohol Research UK. Alcohol Research UK. http://alcoholresearchuk.org/downloads/finalReports/FinalReport_0120.pdf
Article
Combining school and family alcohol education: A systematic review of the evidence
Cairns G, Purves R & McKell J (2014) Combining school and family alcohol education: A systematic review of the evidence. Health Education, 114 (6), pp. 451-472. https://doi.org/10.1108/HE-12-2013-0066
Research Report
The Marketing of Electronic Cigarettes in the UK
De Andrade M, Hastings G, Angus K, Dixon D & Purves R (2013) The Marketing of Electronic Cigarettes in the UK. Cancer Research UK. University of Stirling. http://www.cancerresearchuk.org/prod_consump/groups/cr_common/@nre/@pol/documents/generalcontent/cr_115991.pdf
Article
Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves R & Bryce S (2013) Is Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studies. PLoS ONE, 8 (10), Art. No.: e75919. https://doi.org/10.1371/journal.pone.0075919
Technical Report
Angus K, Cairns G, Purves R, Bryce S, MacDonald L & Gordon R (2013) Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: towards the prevention and control of communicable diseases. Institute for Social Marketing. Insights into health communication. European Centre for Disease Prevention and Control. http://ecdc.europa.eu/en/publications/Publications/health-communication-behaviour-change-literature-review.pdf
Technical Report
Health First: An evidence-based alcohol strategy for the UK
Anderson W, Gilmore SI, Bauld L, Bellis M, Brown KA, Drummond C, Gillan E, Hastings G, Hughes E, Irving C, Parsons H, Altwarg H, Langford A, Ludbrook A, Purves R & Stead M (2013) Health First: An evidence-based alcohol strategy for the UK. British Liver Trust. University of Stirling. www.stir.ac.uk/management/about/social-marketing.
Research Report
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