Marketing & Retail

Book Chapter

Consumer vulnerability, consumer well-being, and caring marketplaces

Heath T & Branco-Illodo I (2025) Consumer vulnerability, consumer well-being, and caring marketplaces. In: Daskalopoulou A & Yannopolou N (eds.) Marketing Ethics and Consumer Society. 1st ed. London: Routledge. https://doi.org/10.4324/9781003604549-8

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Article

Research on sport marketing and sustainability: an integrated bibliometric machine learning approach

Anagnostopoulos C, Yaqot M, Kolyperas D & Chadwick S (2025) Research on sport marketing and sustainability: an integrated bibliometric machine learning approach. Sport, Business and Management: An International Journal. https://doi.org/10.1108/sbm-08-2024-0105

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Article

Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography

Husain S, Molesworth M & Grigore G (2024) Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography. Journal of Marketing Management, 40 (1-2), pp. 23-44. https://doi.org/10.1080/0267257x.2023.2241474

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Article

Hybrid entrepreneurship in just transitions: Dealing with dilemmas facing ‘the other’

Colbourne R, Ejaz L, Grinevich V, Husain S & O'Farrell D (2024) Hybrid entrepreneurship in just transitions: Dealing with dilemmas facing ‘the other’. Environmental Innovation and Societal Transitions, 53, p. 100924. https://www.sciencedirect.com/science/article/pii/S221042242400114X; https://doi.org/10.1016/j.eist.2024.100924

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Teaching Resource

The Customer Experience of Older Residents in Scottish Care Homes

Wilson-Nash C (2024) The Customer Experience of Older Residents in Scottish Care Homes. Thousand Oaks, California. https://doi.org/10.4135/9781071924372

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Book Chapter

Integrity and digital sustainability in eSports

Kolyperas D, Tzoumaka E & Leivadi S (2024) Integrity and digital sustainability in eSports. In: Elisavet Manoli A & Konstantopoulos I (eds.) Integrity and Sustainability in Sport: Business, Environmental and Social Goals. Routledge. https://doi.org/10.4324/9781003453147

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Article

Corporate social and digital responsibility in esports

Kolyperas D, Anagnostopoulos C, Pavlopoulou I, Manoli AE & Chadwick S (2024) Corporate social and digital responsibility in esports. Internet Research. https://doi.org/10.1108/intr-01-2024-0134

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Article

Towards an Evaluation Framework for Inclusive Technological Innovation in Social and Health Care Services

Wilson-Nash C, Pavlopoulou I, McCabe L & Gibson G (2024) Towards an Evaluation Framework for Inclusive Technological Innovation in Social and Health Care Services. Journal of Business Research, 179. https://doi.org/10.1016/j.jbusres.2024.114704

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Edited Proceedings

The Transformational Power of Gifts: Feeling Grounded in Difficult Times

(2024) The Transformational Power of Gifts: Feeling Grounded in Difficult Times. Academy of Marketing Science World Marketing Congress 2024, Bel Ombre, Mauritious, 25.06.2024-29.06.2024.

Article

Nostalgia and negotiation: The electronic word-of-mouth and social well-being of older consumers

Wilson-Nash C & Pavlopoulou I (2024) Nostalgia and negotiation: The electronic word-of-mouth and social well-being of older consumers. Psychology and Marketing, 41 (3). https://doi.org/10.1002/mar.21933

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Article

Bullshit consumption: What lockdowns tell us about work-and-spend lives and care-full alternatives

Molesworth M, Grigore G, Patsiaouras G & Moufahim M (2024) Bullshit consumption: What lockdowns tell us about work-and-spend lives and care-full alternatives. Marketing Theory. https://doi.org/10.1177/14705931241230047

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Conference Paper (published)

Ill-fated interactions: modeling complaints on a food waste fighting platform

Nica-Avram G, Ljevar V, Harvey J, Branco-Illodo I, Gallage S & Goulding J (2023) Ill-fated interactions: modeling complaints on a food waste fighting platform. In: 2022 IEEE International Conference on Big Data (Big Data). 2022 IEEE International Conference on Big Data (Big Data), Osaka, Japan, 17.12.2022-20.12.2022. 2022 IEEE International Conference on Big Data (Big Data): IEEE. https://doi.org/10.1109/bigdata55660.2022.10020517

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Article

Teaching note - Critical pedagogies: practical examples from the marketing classroom

Moufahim M, Heath T, O’Malley L, Casey K, Denegri-Knott J, Kuruoglu A, Pavlopoulou I & Pradhan A (2023) Teaching note - Critical pedagogies: practical examples from the marketing classroom. Journal of Marketing Management, 39 (1-2), pp. 149-165. https://doi.org/10.1080/0267257x.2023.2174166

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Commentary

Marketing responses to the taxation of soft drinks; Comment on "Understanding marketing responses to a tax on sugary drinks: a qualitative interview study in the United Kingdom, 2019"

Sparks L (2023) Marketing responses to the taxation of soft drinks; Comment on "Understanding marketing responses to a tax on sugary drinks: a qualitative interview study in the United Kingdom, 2019". Commentary on: Forde H, Penney TL, White M, Levy L, Greaves F, Adams J. Understanding marketing responses to a tax on sugary drinks: a qualitative interview study in the United Kingdom, 2019. Int J Health Policy Manag. 2022;11(11):2618–2629. doi:10.34172/ijhpm.2022.5465. International Journal of Health Policy and Management, 12 (1), Art. No.: 7612. https://doi.org/10.34172/IJHPM.2023.7612

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Conference Paper (published)

Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities

Branco-Illodo I, Gallage S & Heath T (2023) Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference, Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 206-207. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Conference Paper (published)

Giving to us: the interweaving threads of self-gifting, gift-giving, and sharing

Heath T & Branco-Illodo I (2023) Giving to us: the interweaving threads of self-gifting, gift-giving, and sharing. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference 2023, University of Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 125-126. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf