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Exogenous cognition and cognitive state theory: the plexus of consumer analytics and decision-making

Smith A, Harvey J, Goulding J, Smith G & Sparks L (2021) Exogenous cognition and cognitive state theory: the plexus of consumer analytics and decision-making. Marketing Theory, 21 (1), pp. 53-74. https://doi.org/10.1177/1470593120964947

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