Dr Richard Purves

Senior Research Fellow

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Richard Purves

Contact details

Share a link

http://www.stir.ac.uk/people/ripurves

About me

Dr. Richard I Purves is a Senior Research Fellow based at the Institute for Social Marketing and Health (ISMH), University of Stirling. Richard has been at ISMH since 2010 and in that time has developed extensive experience in mixed-methods research in public health and marketing with a particular focus on alcohol marketing. Richard has a strong track record of research leadership and significant experience leading and working on research projects involving alcohol, tobacco, gambling and High Fat, Salt and Sugar (HFSS) foods. Richard is particularly interested in using innovative research methods to study behaviour in a naturalistic environment.

Event / Presentation

“You wouldn’t want to be caught drinking that if you were a guy” Alcohol brands, youth identity and social networking sites

Probably… A frequency analysis of alcohol marketing in televised broadcasts of the UEFA EURO 2016 football tournament.

Keep smiling…they’ll drink bucket loads of the stuff: Tobacco and alcohol marketing.

Cheers and Chants: The relationship between alcohol and football

Understanding the role of alcohol in football cultures - Supporters Direct Scotland Supporters' Summit

Alcohol Marketing during the Six Nations Championship: Implications for Ireland's alcohol policy
https://alcoholresearch-uk-irl.net/

Alcohol Sponsorship during the EURO 2016 tournament and 2020 Six Nations Championship,
https://www.shaap.org.uk/shaap-events.html
Celebration Research Seminar for Dr Eric Carlin - FORMER DIRECTOR OF Scottish Health Action on Alcohol Problems (SHAAP).

Exploring alcohol sponsorship in professional football and rugby union in Scotland
Oral presentation given at the Global Alcohol Policy Conference, Dublin, March 2020.

Report launch: 'Alcohol marketing during the 2020 Six Nations Championship'
https://www.ias.org.uk/media_type/youtube/
A webinar organised by Institute of Alcohol Studies to launch the findings and discuss implications of the University of Stirling's publication on Six Nations alcohol marketing.

Research (17)

Richard's research interests include: social marketing, product packaging and labelling, education, mass media, sports sponsorship, social media marketing.

Projects

Monitoring the use of location promotions in retail outlets: a baseline
PI: Dr Richard Purves
Funded by: Public Health Scotland
–

Exploring the management of alcohol problems in Deep End general practices in Scotland
PI: Professor Niamh Fitzgerald
Funded by: Scottish Health Action on Alcohol Problems
–

Understanding the role of alcohol consumption in football cultures (Alcohol FC)
PI: Dr Richard Purves
Funded by: Economic and Social Research Council
–

Examining the Nature of Sponsorship Relations for Professional Football Teams in Countries with Varied Restrictions on Alcohol Marketing: An Open-source Audit
PI: Dr Richard Purves
Funded by: Scottish Health Action on Alcohol Problems
–

Limiting virus transmission during a Sporting Mega Event: COVID 19 and UEFA EURO 2020
PI: Dr Richard Purves
Funded by: Economic and Social Research Council
–

Alcohol Marketing Restrictions: Learning from International Implementation - Case Study Interviews
PI: Dr Richard Purves
Funded by: Alcohol Focus Scotland
–

Transitions to more harmful forms of gambling during Covid-19 pandemic: behaviours and targeted marketing in young people and bettors on sport
PI: Professor Kate Hunt
Funded by: UK Research and Innovation
–

PRoGRAM-A Preventing gambling related harm in adolescents: developing a peer-led, social network Intervention
PI: Dr Catherine Best
Funded by: Medical Research Council
–

Evaluating the Impact of Minimum Unit Pricing in Scotland: Observational Study of Small Retailers
PI:
Funded by: NHS Health Scotland
–

Young adult’s perceptions of alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging
PI: Professor Crawford Moodie
Funded by: Alcohol Focus Scotland
–

Exploring Alcohol Sponsorship of Professional Sport in Scotland and the Frequency and Nature of Marketing Exposure in Televised Broadcasts
PI: Dr Nathan Critchlow
Funded by: Alcohol Focus Scotland
–

Improving the rate of bystander CPR in deprived communities: a development study
PI:
Funded by: Chief Scientist Office
–

Exploring Food Marketing Through Digital Media
PI: Dr Nathan Critchlow
Funded by: Cancer Research UK
–

360 Selfie: Capturing social, physical and environmental triggers relating to smoking cessation
PI: Dr Richard Purves
Funded by: Cancer Research UK
–

Computer Says No - Harnessing the gaming community to promote health messages for cancer prevention
PI: Dr Richard Purves
Funded by: Cancer Research UK
–

Evaluating whether the Loi Evin regulations reduce exposure to alcohol marketing
PI: Dr Richard Purves
Funded by: Scottish Health Action on Alcohol Problems and Institute of Alcohol Studies
–

Young people, alcohol packaging and digital media
PI: Dr Richard Purves
Funded by: Alcohol Research UK
–

Outputs (66)

Outputs

Article

Factors influencing public health engagement in alcohol licensing in England and Scotland including legal and structural differences: comparative interview analysis

Fitzgerald N, Mohan A, Purves R, O’Donnell R, Egan M, Nicholls J, Maani N, Smolar M, Fraser A, Briton T & Mahon L (2024) Factors influencing public health engagement in alcohol licensing in England and Scotland including legal and structural differences: comparative interview analysis. Public Health Research. https://doi.org/10.3310/BGTR4277

Article

Mechanisms of impact of alcohol availability interventions from the perspective of 63 diverse alcohol licensing stakeholders: a qualitative interview study

O'Donnell R, Mohan A, Purves R, Maani N, Angus C, Egan M & Fitzgerald N (2023) Mechanisms of impact of alcohol availability interventions from the perspective of 63 diverse alcohol licensing stakeholders: a qualitative interview study. Drugs: Education, Prevention and Policy. https://doi.org/10.1080/09687637.2023.2205991

Article

Measuring How Public Health Stakeholders Seek to Influence Alcohol Premises Licensing in England and Scotland: The Public Health Engagement In Alcohol Licensing (PHIAL) Measure

Fitzgerald N, Mohan A, Maani N, Purves R, De Vocht F, Angus C, Henney M, Nicholls J, Nichols T, Crompton G, Mahon L, Mcquire C, Shortt N, Bauld L & Egan M (2023) Measuring How Public Health Stakeholders Seek to Influence Alcohol Premises Licensing in England and Scotland: The Public Health Engagement In Alcohol Licensing (PHIAL) Measure. Journal of Studies on Alcohol and Drugs, 84 (2), pp. 318-329. https://doi.org/10.15288/jsad.22-00020

Article

Alcohol branding during rugby union matches in Ireland after commencement of Sect. 15 from the Public Health (Alcohol) Act: a frequency analysis of highlights from the European Rugby Champions Cup and Six Nations Championship

Critchlow N & Purves R (2023) Alcohol branding during rugby union matches in Ireland after commencement of Sect. 15 from the Public Health (Alcohol) Act: a frequency analysis of highlights from the European Rugby Champions Cup and Six Nations Championship. Irish Journal of Medical Science. https://doi.org/10.1007/s11845-023-03331-8

Article

Impact of public health team engagement in alcohol licensing on health and crime outcomes in England and Scotland: A comparative timeseries study between 2012 and 2019

de Vocht F, McQuire C, Ferraro C, Williams P, Henney M, Angus C, Egan M, Mohan A, Purves R, Maani N, Shortt N, Mahon L, Crompton G, O'Donnell R, Nicholls J, Bauld L & Fitzgerald N (2022) Impact of public health team engagement in alcohol licensing on health and crime outcomes in England and Scotland: A comparative timeseries study between 2012 and 2019. The Lancet Regional Health Europe, 20, Art. No.: 100450. https://doi.org/10.1016/j.lanepe.2022.100450

Research Report

Alcohol Marketing Restrictions: Learning from International Implementation

Carters-White L, Purves R, Gadsby E, Howell R, Gallopel-Morvan K, Fitzgerald N, Stead M & Critchlow N (2022) Alcohol Marketing Restrictions: Learning from International Implementation. Alcohol Focus Scotland. https://www.alcohol-focus-scotland.org.uk/resources/alcohol-marketing-restrictions-learning-from-international-implementation.pdf

Research Report

Alcohol marketing during the 2020 Six Nations Championship

Purves RI & Critchlow N (2021) Alcohol marketing during the 2020 Six Nations Championship. Scottish Health Action on Alcohol Problems (SHAAP), Institute of Alcohol Studies (IAS) and Alcohol Action Ireland (AAI). Edinburgh. https://shaap.org.uk/downloads/reports-and-briefings/364-alcohol-marketing-2021.html

Article

The impact of the initial Covid-19 lockdown upon regular sports bettors in Britain: findings from a cross-sectional online study

Wardle H, Donnachie C, Critchlow N, Brown A, Bunn C, Dobbie F, Gray C, Mitchell D, Purves R, Reith G, Stead M & Hunt K (2021) The impact of the initial Covid-19 lockdown upon regular sports bettors in Britain: findings from a cross-sectional online study. Addictive Behaviors, 118, Art. No.: 106876. https://doi.org/10.1016/j.addbeh.2021.106876

Research Report

E-cigarette marketing in the UK: evidence from adult and youth surveys and policy compliance studies

Stead M, Hitchman SC, Angus K, Aleyan S, Ford A, MacKintosh AM, Purves R, Mitchell D, Hammond D, Fong GT, Driezen P, Reid J, Craig L, Chung-Hall J & Cummings KM (2021) E-cigarette marketing in the UK: evidence from adult and youth surveys and policy compliance studies. Cancer Research UK. London. https://www.cancerresearchuk.org/sites/default/files/e-cigarette_marketing_in_the_uk_fullreport_march_2021.pdf

Article

Initial views and experiences of vaping in prisons: a qualitative study with people in custody preparing for the imminent implementation of Scotland's prison smokefree policy

Brown A, O'Donnell R, Eadie D, Purves R, Sweeting H, Ford A, Bauld L & Hunt K (2021) Initial views and experiences of vaping in prisons: a qualitative study with people in custody preparing for the imminent implementation of Scotland's prison smokefree policy. Nicotine and Tobacco Research, 23 (3), pp. 543-549. https://doi.org/10.1093/ntr/ntaa088

Research Report

Health information, messaging and warnings on alcohol packaging: A focus group study with young adult drinkers in Scotland. Key Findings Report for Alcohol Focus Scotland

Jones D, Moodie C, Purves R, Fitzgerald N & Crockett R (2021) Health information, messaging and warnings on alcohol packaging: A focus group study with young adult drinkers in Scotland. Key Findings Report for Alcohol Focus Scotland. Alcohol Focus Scotland. Stirling. https://www.alcohol-focus-scotland.org.uk/resources/jones-et-al-2021-focus-group-labelling-research-report.pdf

Article

Protocol for a mixed-method investigation of the impact of the Covid-19 pandemic and gambling practices, experiences and marketing in the UK: the "Betting and gaming Covid-19 impact study"

Hunt K, Critchlow N, Brown A, Bunn C, Dobbie F, Donnachie C, Gray C, Purves R, Reith G, Stead M, Mitchell D & Wardle H (2020) Protocol for a mixed-method investigation of the impact of the Covid-19 pandemic and gambling practices, experiences and marketing in the UK: the "Betting and gaming Covid-19 impact study". International Journal of Environmental Research and Public Health, 17 (22), Art. No.: 8449. https://doi.org/10.3390/ijerph17228449

Article

Open letter from UK based academic scientists to the secretaries of state for digital, culture, media and sport and for health and social care regarding the need for independent funding for the prevention and treatment of gambling harms

Wardle H, Banks J, Bebbington P, Blank L, Bowden Jones OBE H, Bramley S, Bunn C, Casey E, Cassidy R, Chamberlain SR, Close J, Critchlow N, Dobbie F, Hunt K & Purves R (2020) Open letter from UK based academic scientists to the secretaries of state for digital, culture, media and sport and for health and social care regarding the need for independent funding for the prevention and treatment of gambling harms. BMJ, 370, Art. No.: m2613. https://doi.org/10.1136/bmj.m2613

Research Report

Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers

Stead M, Critchlow N, Eadie D, Fitzgerald N, Angus K, Purves R, McKell J, Marie MacKintosh A, Mitchell H, Sumpter C & Angus C (2020) Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers. NHS Health Scotland/Public Health Scotland. Stirling. https://www.stir.ac.uk/media/stirling/services/faculties/sport-and-health-sciences/research/documents/MUP-evaluation-Small-Convenience-Stores-report.pdf

Policy Document

Tobacco point-of-sale displays, brand awareness, and smoking and vaping among young people in Scotland Insights for policymakers from the DISPLAY project In

Haw S, Currie D, Eadie D, Pearce J, MacGregor A, Stead M, Amos A, Best C, Wilson M, Cherrie M, Purves R, Ozakinci G & Marie MacKintosh A (2020) Tobacco point-of-sale displays, brand awareness, and smoking and vaping among young people in Scotland Insights for policymakers from the DISPLAY project In. University of Stirling. Stirling. https://www.stir.ac.uk/research/public-policy-hub/policy-briefings/

Article

Exploring the impact of public health teams on alcohol premises licensing in England and Scotland (ExILEnS): procotol for a mixed methods natural experiment evaluation

Fitzgerald N, Egan M, de Vocht F, Angus C, Nicholls J, Shortt N, Nichols T, Maani Hessari N, McQuire C, Purves R, Critchlow N, Mohan A, Mahon L, Sumpter C & Bauld L (2018) Exploring the impact of public health teams on alcohol premises licensing in England and Scotland (ExILEnS): procotol for a mixed methods natural experiment evaluation. BMC Medical Research Methodology, 18 (1), Art. No.: 123. https://doi.org/10.1186/s12874-018-0573-z

Conference Paper (published)

Point of sale display ban in Scotland: retailers' views of the effects on customer transactions, sales, youth and feelings about selling tobacco

Stead M, Eadie D, Purves R, Haw S, Pierce J, Amos A, Best C & Ford A (2018) Point of sale display ban in Scotland: retailers' views of the effects on customer transactions, sales, youth and feelings about selling tobacco. In: 17th World Conference on Tobacco or Health Abstract Book. Tobacco Induced Diseases, 16 (Supplement 1) 17th World Conference on Tobacco or Health, Cape Town, South Africa, 07.03.2018-09.03.2018. Heraklion, Crete, Greece: International Society for the Prevention of Tobacco Induced Diseases, p. A184. https://doi.org/10.18332/tid/84248

Book Chapter

Creating Powerful Brands

Purves R (2017) Creating Powerful Brands. In: Lyons A, McCreanor T, Goodwin I & Moewaka BH (eds.) Youth Drinking Cultures in a Digital World: Alcohol, Social Media and Cultures of Intoxication. Routledge Studies in Public Health. Abingdon, Oxon: Routledge, pp. 14-163. https://www.routledge.com/Youth-Drinking-Cultures-in-a-Digital-World-Alcohol-Social-Media-and-Cultures/Lyons-McCreanor-Goodwin-Moewaka-Barnes/p/book/9781138959040; https://doi.org/10.4324/9781315660844

Article

Prevalence and socio-demographic correlates of cooking skills in UK adults: cross-sectional analysis of data from the UK National Diet and Nutrition Survey

Adams J, Goffe L, Adamson A, Halligan J, O'Brien N, Purves R, Stead M, Stocken D & White M (2015) Prevalence and socio-demographic correlates of cooking skills in UK adults: cross-sectional analysis of data from the UK National Diet and Nutrition Survey. International Journal of Behavioral Nutrition and Physical Activity, 12 (1), Art. No.: 99. https://doi.org/10.1186/s12966-015-0261-x

Research Report

The Marketing of Electronic Cigarettes in the UK

De Andrade M, Hastings G, Angus K, Dixon D & Purves R (2013) The Marketing of Electronic Cigarettes in the UK. Cancer Research UK. University of Stirling. http://www.cancerresearchuk.org/prod_consump/groups/cr_common/@nre/@pol/documents/generalcontent/cr_115991.pdf

Article

Is Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studies

Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves R & Bryce S (2013) Is Consumer Response to Plain/Standardised Tobacco Packaging Consistent with Framework Convention on Tobacco Control Guidelines? A Systematic Review of Quantitative Studies. PLoS ONE, 8 (10), Art. No.: e75919. https://doi.org/10.1371/journal.pone.0075919

Technical Report

Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: towards the prevention and control of communicable diseases

Angus K, Cairns G, Purves R, Bryce S, MacDonald L & Gordon R (2013) Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: towards the prevention and control of communicable diseases. Institute for Social Marketing. Insights into health communication. European Centre for Disease Prevention and Control. http://ecdc.europa.eu/en/publications/Publications/health-communication-behaviour-change-literature-review.pdf

Technical Report

Health First: An evidence-based alcohol strategy for the UK

Anderson W, Gilmore SI, Bauld L, Bellis M, Brown KA, Drummond C, Gillan E, Hastings G, Hughes E, Irving C, Parsons H, Altwarg H, Langford A, Ludbrook A, Purves R & Stead M (2013) Health First: An evidence-based alcohol strategy for the UK. British Liver Trust. University of Stirling. www.stir.ac.uk/management/about/social-marketing.

Research Report

Investigating the effectiveness of education in relation to alcohol: A systematic investigation of critical elements for optimum effectiveness of promising approaches and delivery methods in school and family linked alcohol education

Cairns G, Purves R, Bryce S, McKell J, Gordon R & Angus K (2011) Investigating the effectiveness of education in relation to alcohol: A systematic investigation of critical elements for optimum effectiveness of promising approaches and delivery methods in school and family linked alcohol education. Alcohol Research UK. University of Stirling Institute for Social Marketing / Open University. http://alcoholresearchuk.org/2011/09/30/investigating-the-effectiveness-of-education-in-relation-to-alcohol/

Research programmes

Research centres/groups

Research themes