Dr Dimitrios Kolyperas is a Lecturer of Marketing and Retail at the University of Stirling where he teaches Sport Marketing and Marketing Strategy, His research revolves around sport marketing, CSR, retailing and value co-creation. In his recent publications, Dimitrios looks into integration, digital inclusion/toxicity and digital responsibility in modern digital environments, including eSports and social media. His ongoing research includes the area of VR technologies and augmented reality.
Sport Management, Sport Business, Sport Marketing, Sport Retailing, Sport CSR, Sustainability and Marketing Ethics, Sport Fandom, Social Media Marketing, VR and Augmented reality, digital innovation in sports, Marketing Strategy
Revisiting the relationship between charitable foundations and founding companies: A CSR analogy approach and a proposed typology. EURAM 2014- 14th Annual Conference of the European Academy of Management
http://www.euram-online.org/…ok-euram2014.pdf
Retail Merchandise Strategies of Professional Football Clubs in Scotland. EURAM '15: 15th Annual Conference of the European Academy of Management
http://2015.euramfullpaper.org/program/default.asp
Digital innovation in cycling – Gaming as a tool for enhancing sport participation
PI: Dr Dimitrios Kolyperas
Funded by: European Network for Innovation and Knowledge
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Article
Research on sport marketing and sustainability: an integrated bibliometric machine learning approach
Anagnostopoulos C, Yaqot M, Kolyperas D & Chadwick S (2025) Research on sport marketing and sustainability: an integrated bibliometric machine learning approach. Sport, Business and Management: An International Journal. https://doi.org/10.1108/sbm-08-2024-0105
Book Chapter
Integrity and digital sustainability in eSports
Kolyperas D, Tzoumaka E & Leivadi S (2024) Integrity and digital sustainability in eSports. In: Elisavet Manoli A & Konstantopoulos I (eds.) Integrity and Sustainability in Sport: Business, Environmental and Social Goals. Routledge. https://doi.org/10.4324/9781003453147
Article
Corporate social and digital responsibility in esports
Kolyperas D, Anagnostopoulos C, Pavlopoulou I, Manoli AE & Chadwick S (2024) Corporate social and digital responsibility in esports. Internet Research. https://doi.org/10.1108/intr-01-2024-0134
Conference Paper (unpublished)
Riding the Digital Wave: Exploring Athletes' Adoption of Mixed-Reality Sports Platforms
Botwina G, Westmattelmann D, Hong HJ & Kolyperas D (2024) Riding the Digital Wave: Exploring Athletes' Adoption of Mixed-Reality Sports Platforms. European Association for Sport Management 2024, Paris, France, 03.09.2024-06.09.2024.
Article
Romero-Jara E, Solanellas F, Lopez-Carril S, Kolyperas D & Anagnostopoulos C (2024) The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues. International Journal of Sport Sponsorship and Sponsorship, 25 (3), pp. 578-599. https://doi.org/10.1108/IJSMS-12-2023-0252
Conference Paper (unpublished)
Pavlopoulou I & Kolyperas D (2023) Of hacking, cheating, ‘BM’ing and other demons: searching for the roots of e-sportsmanship within the gaming community. Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, 03.07.2023-06.07.2023. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Article
Sport fans' roles in value co-creation
Kolyperas D, Maglaras G & Sparks L (2019) Sport fans' roles in value co-creation. European Sport Management Quarterly, 19 (2), pp. 201-220. https://doi.org/10.1080/16184742.2018.1505925
Editorial
2018 Academy of Marketing annual conference: marketing the brave
Tinson J, Wilson C, Moufahim M, Kolyperas D, Maglaras G & Black I (2019) 2018 Academy of Marketing annual conference: marketing the brave. Journal of Marketing Management, 35 (9-10), pp. 795-797. https://doi.org/10.1080/0267257x.2019.1638145
Article
Winand M, Belot M, Merten S & Kolyperas D (2019) International sport federations' social media communication: A content analysis of FIFA's Twitter account. International Journal of Sport Communication, 12 (2), pp. 209-233. https://doi.org/10.1123/ijsc.2018-0173
Book Chapter
Retailing in the football industry
Kolyperas D & Sparks L (2018) Retailing in the football industry. In: Chadwick S, Parnell D, Widdop P & Anagnostopoulos C (eds.) Routledge Handbook of Football Business and Management. Abingdon: Routledge. https://doi.org/10.4324/9781351262804-32
Article
Exploring value co-creation in Fan Fests: the role of fans
Kolyperas D & Sparks L (2018) Exploring value co-creation in Fan Fests: the role of fans. Journal of Strategic Marketing, 26 (1), pp. 71-84. https://doi.org/10.1080/0965254X.2017.1374298
Article
Tinson J, Sinclair G & Kolyperas D (2017) Sport fandom and parenthood. European Sport Management Quarterly, 17 (3), pp. 370-391. https://doi.org/10.1080/16184742.2017.1280068
Article
Anagnostopoulos C, Byers T & Kolyperas D (2017) Understanding strategic decision-making through a multi-paradigm perspective: The case of charitable foundations in English football. Sport, Business and Management: An International Journal, 7 (1), pp. 2-20. https://doi.org/10.1108/SBM-02-2016-0005
Article
Professional football clubs retail branding strategies
Szymoszowskyj A, Winand M, Kolyperas D & Sparks L (2016) Professional football clubs retail branding strategies. Sport, Business and Management: An International Journal, 6 (5), pp. 579-598. https://doi.org/10.1108/SBM-09-2016-0048
Article
Kolyperas D, Anagnostopoulos C, Chadwick S & Sparks L (2016) Applying a Communicating Vessels Framework to CSR Value Co-creation: Empirical Evidence from Professional Team Sport Organizations. Journal of Sport Management, 30 (6), pp. 702-719. https://doi.org/10.1123/jsm.2016-0032
Conference Paper (unpublished)
Belot M, Winand M & Kolyperas D (2016) How do International Sport Federations Communicate Through Social Media: A content Analysis of FIFA's Twitter Communications. EURAM 2016: Manageable Cooperation?, Paris, 01.06.2016-04.06.2016. http://2016.euramfullpaper.org/program/search.asp?qs=Dimitrios%20Kolyperas
Article
Developing CSR in professional football clubs: drivers and phases
Kolyperas D, Morrow S & Sparks L (2015) Developing CSR in professional football clubs: drivers and phases. Corporate Governance: The International Journal of Business in Society, 15 (2), pp. 177-195. http://www.emeraldinsight.com/doi/abs/10.1108/CG-05-2014-0062; https://doi.org/10.1108/CG-05-2014-0062
Book Chapter
Corporate Social Responsibility of and through Sport
Anagnostopoulos C & Kolyperas D (2015) Corporate Social Responsibility of and through Sport. In: Byers T (ed.) Contemporary Issues in Sport Management: A Critical Introduction. London: SAGE, pp. 473-486. http://www.uk.sagepub.com/books/Book242153?bookType=%22Textbooks%22&subject=Q00&status=Forthcoming&availableAs=icfr&sortBy=defaultPubDate%20desc&fs=1#tabview=toc
Conference Paper (unpublished)
Retail Merchandise Strategies of Professional Football Clubs in Scotland
Szymoszowskyj A, Winand M, Kolyperas D & Sparks L (2015) Retail Merchandise Strategies of Professional Football Clubs in Scotland. EURAM '15: 15th Annual Conference of the European Academy of Management, Warsaw, Poland, 16.06.2015-20.06.2015. http://2015.euramfullpaper.org/program/search.asp?qs=STIRLING%20UNIVERSITY
Book Review
Kolyperas D (2014) Sports Public Relations. Review of: Sports Public relations, by Jacquie L’Etang, London: Sage, 2013, 216 pp. ISBN: 9781412936194. European Sport Management Quarterly, 14 (5), pp. 567-570. https://doi.org/10.1080/16184742.2014.946432
Conference Paper (published)
Kolyperas D & Anagnostopoulos C (2014) Revisiting the relationship between charitable foundations and founding companies: A CSR analogy approach and a proposed typology. In: 14th Annual Conference of the European Academy of Management EURAM 2014 Valencia. EURAM 2014- 14th Annual Conference of the European Academy of Management, Valencia, Spain, 04.06.2014-07.06.2014. Brussels, Belgium: European Academy of Management, p. 167. http://www.euram-online.org/conference/2014/content/files/e-book-euram2014.pdf
Article
Corporate social responsibility (CSR) communications in the G-25 football clubs
Kolyperas D & Sparks L (2011) Corporate social responsibility (CSR) communications in the G-25 football clubs. International Journal of Sport Management and Marketing, 10 (1-2), pp. 83-103. http://www.scopus.com/inward/record.url?partnerID=yv4JPVwI&eid=2-s2.0-84857295812&md5=c32b67f51e8c7065a95b055b55acbc3b; https://doi.org/10.1504/IJSMM.2011.043612
Book Chapter
Kolyperas D & Sparks L (2010) Assessing the Impact of Corporate Social Responsibility (CSR) on Football Consumers: Which are the Benefits Derived by CSR’s Awareness?. In: Anagnostopoulos C (ed.) International Sport: A Research Synthesis. Athens, Greece: Athens Institute for Education and Research ATINER, pp. 11-30. http://www.atiner.gr/docs/2010Anagnostopoulos_CONT.htm
Sport Marketing, The business of eSports, Marketing Strategy, Marketing Ethics and Socially Responsible Marketing