Conference Paper (unpublished)

Of hacking, cheating, ‘BM’ing and other demons: searching for the roots of e-sportsmanship within the gaming community

Publisher URL

Details

Citation

Pavlopoulou I & Kolyperas D (2023) Of hacking, cheating, ‘BM’ing and other demons: searching for the roots of e-sportsmanship within the gaming community. Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, 03.07.2023-06.07.2023. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Abstract
A study on the culture of competitive video gaming, which seeks to explore consumers' perceptions of good conduct or ‘e-sportsmanship’ in professional esports competitions. Links are drawn between such perceptions and the culture of the gaming community, which is commonly considered as non-inclusive and hostile. The study will involve semi-structured interviews with consumers of Multiplayer Online Battle Arena (MOBA) games and events, and will employ Consumer Culture Theory.

Status	Unpublished
Publisher URL	https://academyofmarketing.org/…eedings-Book.pdf
Place of publication	University of Birmingham
Conference	Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Conference location	University of Birmingham
Dates	03/07/2023–06/07/2023