Tobacco harm reduction: the devil is in the deployment

Citation

Hastings G, De Andrade M & Moodie C (2012) Tobacco harm reduction: the devil is in the deployment. BMJ, 345 (7889). https://doi.org/10.1136/bmj.e8412

Abstract
First paragraph: The idea of tobacco harm reduction -- that smokers who cannot wean themselves off nicotine should be encouraged to adopt less harmful ways of consuming it -- has much to recommend it. It avoids the trap of making the excellent (complete cessation) the enemy of the good (reduced harm) and provides a way forward where otherwise there is only a cruel impasse. It also provides a clear focus on disease and premature death -- rather than tobacco addiction or corporate power -- and this enemy, like so many medical problems before it, will be defeated with rigorous evidence, effective medicines, and skilled treatment.

Keywords
; Smoking Prevention and control; Health education; Smoking cessation; Tobacco habit Treatment

Journal
BMJ: Volume 345, Issue 7889

People

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing

Professor Crawford Moodie

Professor, Institute for Social Marketing