Social marketing, smoking cessation and inequalities

Citation

Hastings G & McLean N (2006) Social marketing, smoking cessation and inequalities. Addiction, 101 (3), pp. 303-304. https://doi.org/10.1111/j.1360-0443.2006.01371.x

Abstract
First paragraph: 'Social marketing' is gaining currency. It was identified as a key tool in the UK's recent public health White Paper (Choosing Health 2004) and the Canadian, New Zealand, Australian and US governments are all exploring its potential. We examine what social marketing might contribute to the field of addiction using the example of smoking cessation services, focusing on inequalities.

Notes
Output Type: Editorial

Journal
Addiction: Volume 101, Issue 3