Article

UK government's delay on plain tobacco packaging: how much evidence is enough?

Details

Citation

Moodie C, Bauld L & Stead M (2013) UK government's delay on plain tobacco packaging: how much evidence is enough?. BMJ, 347, Art. No.: f4786. https://doi.org/10.1136/bmj.f4786

Abstract
First paragraph: In the wake of the UK government's announcement on 12 July that its decision on plain (standardised) tobacco packaging would be delayed until evidence emerged from Australia, Wakefield and colleagues report timely findings from a study exploring the early effects of plain packaging in Victoria.1 2 Conducted during the phase-in period, when plain and branded packs were concurrently on sale, the study found that smokers who used plain packs were more likely than smokers who used fully branded packs to perceive their cigarettes to be less satisfying and poorer quality, were more supportive of plain packaging, and were more likely to think about and to prioritise quitting.

Journal
BMJ: Volume 347

StatusPublished
FundersCancer Research UK and Cancer Research UK
Publication date31/08/2013
URLhttp://hdl.handle.net/1893/16486
PublisherBMJ Publishing Group
ISSN0959-8138

People (1)

Professor Crawford Moodie

Professor Crawford Moodie

Professor, Institute for Social Marketing

Projects (2)