Conference Proceeding
Details
Citation
Heath T & Branco-Illodo I (2023) Giving to us: the interweaving threads of self-gifting, gift-giving, and sharing. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference 2023, University of Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 125-126. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Abstract
Meeting Abstract
Keywords
Gift giving; self gift giving
Status | Published |
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Publication date | 31/12/2023 |
Publication date online | 27/07/2023 |
Publisher | Academy of Marketing |
Publisher URL | https://academyofmarketing.org/…eedings-Book.pdf |
ISBN | 978-1-3999-58042 |
Conference | Academy of Marketing Conference 2023 |
Conference location | University of Birmingham |
Dates | – |
People (1)
Senior Lecturer in Marketing, Marketing & Retail