Conference Paper (published)

Giving to us: the interweaving threads of self-gifting, gift-giving, and sharing

Details

Citation

Heath T & Branco-Illodo I (2023) Giving to us: the interweaving threads of self-gifting, gift-giving, and sharing. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference 2023, University of Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 125-126. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Abstract
Meeting Abstract

Keywords
Gift giving; self gift giving

StatusPublished
Publication date31/12/2023
Publication date online27/07/2023
PublisherAcademy of Marketing
Publisher URLhttps://academyofmarketing.org/…eedings-Book.pdf
ISBN978-1-3999-58042
ConferenceAcademy of Marketing Conference 2023
Conference locationUniversity of Birmingham
Dates

People (1)

Dr Ines Branco-Illodo

Dr Ines Branco-Illodo

Senior Lecturer in Marketing, Marketing & Retail