Conference Proceeding

Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities

Details

Citation

Branco-Illodo I, Gallage S & Heath T (2023) Is Gift-giving Only for the Privileged? Exploring Gift-giving Through the Lens of Consumer Vulnerabilities. In: Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, volume 55. Academy of Marketing Conference, Birmingham, 03.07.2023-06.07.2023. Academy of Marketing, pp. 206-207. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Abstract
Meeting Abstract

Keywords
Gift giving; vulnerable consumers

StatusPublished
Publication date31/12/2023
Publication date online27/07/2023
PublisherAcademy of Marketing
Publisher URLhttps://academyofmarketing.org/…eedings-Book.pdf
ISBN978-1-3999-58042
ConferenceAcademy of Marketing Conference
Conference locationBirmingham
Dates

People (1)

Dr Ines Branco-Illodo

Dr Ines Branco-Illodo

Senior Lecturer in Marketing, Marketing & Retail