Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach

Citation

Hardey M, Ahmed W, Fenton A & Koral C (2023) Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach. IIM Kozhikode Society & Management Review. https://journals.sagepub.com/home/KSM

Abstract
Aims/Objectives This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices. Methodology used in the study We employ an action case (AC) approach to understand the impact of national and worldwide Net Zero policy for small and medium-sized enterprises (SME). We drew upon a qualitative survey with SMEs alongside a social network analysis (SNA) of Twitter data. Findings We discovered a substantial predictive effect of policy support in the SME social media material regarding Net Zero attitudes. Our findings indicate that reinforcing messages on policy support and assisting enterprises in adopting the new objectives may considerably enhance Net Zero accountability and serve as the foundation for an intervention strategy in policy-focused programmes for SMEs.

Keywords
Net Zero; Carbon Neutral; Twitter; SME; Action Research

Notes
Output Status: Forthcoming

Journal
IIM Kozhikode Society & Management Review

• SME Attitudes To Net Zero (Accepted Version)