Dr George Maglaras

Senior Lecturer

Marketing & Retail University of Stirling, Stirling, FK9 4LA

Dr George Maglaras

Contact details

About me

I am a Senior Lecturer at the Marketing and Retail division of the University of Stirling Management School which I joined as an Early Career Fellow in 2013. Previously, I was a Research Associate at the University of Patras (Greece) .

I am an Associate Editor of the International Review of Retail, Distribution and Consumer Research (ABS list Journal). My research interests focus on various interlinked areas including: i) food channels’ resilience; ii) consumer behavior and food consumption; iii) retailer-supplier relationships [i.e. trading and operational relations; power dynamics; collaboration in creating value for the consumer (e.g., product quality, price and service levels); sharing costs and profits]; iv) developing KPIs and measuring performance in food channels; v) SMEs performance and relations with larger business partners. Through my research projects I also provide consultancy work to major UK retailers. I am a visiting academic at the Centre for Retail Studies at Lund University, Sweden and a member of the UKRI Peer Review College (PRC).

I have led/ contributed to relevant research projects conducted in the UK or funded by the EU [Research Associate in three E.U. funded projects (total funding: 3,210.000 €) on restructuring the agri-food sector: responsible for designing, conducting and disseminating the results of wide scale research on food channel and SMEs’ performance evaluation as well as on understanding food consumption motivations and behaviours; University of Patras, Greece)]. I have published in top journals such as the Industrial Marketing Management and the International Journal of Production Economics. I currently supervise 5 PhD students who are researching topics in the areas of retail supply chains, consumer behavior and SMEs. I specialise in advanced quantitative methods, particularly Structural Equation Modelling.

I am the Director of the University of Stirling – Singapore Institute of Management Partnership having the oversight of five Undergraduate Programmes running in Singapore (more than 300 students in total). I am also the BA Marketing Programme Director (the programme runs in Stirling and in Singapore) and the Adviser of Studies of approx. 250 students.

I lead/ participate in the University of Stirling collaborations with various industry bodies such as the Chartered Institute of Marketing, the Chartered Institute of Logistics and Transport, the Marketing Society Scotland, the Scottish Grocers’ Federation and the Scottish Wholesale Association.

I teach Undergraduate and MSc modules with subjects related to Retail Supply Chains and Marketing Channels, Research Methods and Fundamentals of Marketing.

My research interests focus on various interlinked areas including: i) food channels’ resilience; ii) consumer behavior and food consumption; iii) retailer-supplier relationships [i.e. trading and operational relations; power dynamics; collaboration in creating value for the consumer (e.g., product quality, price and service levels); sharing costs and profits]; iv) developing KPIs and measuring performance in food channels; v) SMEs performance and relations with larger business partners.