Conference Paper (unpublished)
Details
Citation
Pagiaslis A, Maglaras G & Theodoridis P (2011) The impact of Perceived Usefulness and Perceived Ease of Use on Online Purchases: A comparison of Buyers and Non-Buyers Perceptions. 16th International Conference on Corporate and Marketing Communications, Athens, Greece, 27.04.2011-29.04.2011.
| Status | Unpublished |
|---|---|
| Publication date | 31/12/2011 |
| Related URLs | http://www.icmca.net/…ntlist&Itemid=44 |
| Conference | 16th International Conference on Corporate and Marketing Communications |
| Conference location | Athens, Greece |
| Dates | – |
People (1)
Senior Lecturer, Marketing & Retail