Conference Paper (unpublished)
Details
Citation
Maglaras G, Sparks L & Bourlakis M (2018) Value appropriation processes under a network perspective: Insights from the UK grocery network. 51st Academy of Marketing Conference: Marketing the Brave, University of Stirling, 02.07.2018-05.07.2018.
| Status | Unpublished |
|---|---|
| Publication date | 26/06/2018 |
| Conference | 51st Academy of Marketing Conference: Marketing the Brave |
| Conference location | University of Stirling |
| Dates | – |
People (2)
Senior Lecturer, Marketing & Retail
Professor, Marketing & Retail