Professor Julie Tinson

Professor of Marketing

Marketing & Retail University of Stirling, Stirling, FK9 4LA

Professor Julie Tinson

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About me

I have an MA from Edinburgh University and a PhD from Napier University which sought to understand how social factors affected the expectations of women using the maternity provision. I have subsequently researched consumer behaviour in relation to children, adolescents and the family. Before arriving at the University of Stirling in 2005, I worked at Southampton Business School for six years and Bristol Business School for four years. I enjoy working with practitioners and have previously been successful in securing project funding from a range of organisations including Barclays, Associa, Tpoll and most notably Channel 4.

Julie's research considers consumption behaviour associated with consumer socialisation and periods of transition. She has published widely in the areas of families and family decision making as well as on the consumer behaviour of children and adolescents. Media, advertising and gender have also featured in past research studies