Presentation / Talk

Understanding the Adolescent Music Consumer: Employing a Teenage Centric Approach to Generate Insights

Details

Citation

Nuttall P & Tinson J (2007) Understanding the Adolescent Music Consumer: Employing a Teenage Centric Approach to Generate Insights. 36th European Marketing Academy (EMAC) Annual Conference 2007, Reykjavik, Iceland, 22.05.2007-25.05.2007.

StatusUnpublished
Publication date22/05/2007
Related URLshttp://www.emac-online.org/r/default.asp?iId=IIFKL
Conference36th European Marketing Academy (EMAC) Annual Conference 2007
Conference locationReykjavik, Iceland
Dates–

People (1)

Professor Julie Tinson

Professor Julie Tinson

Professor of Marketing, Marketing & Retail