Book Chapter
Details
Citation
Burt S & Tinson J (2010) Representing Billy – the Billy range in the IKEA catalogue. In: Burt S, Johansson U & Thelander A (eds.) Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118. Lund, Sweden: Lund University Press, pp. 155-177. https://lup.lub.lu.se/search/publication/2007272
Status | Published |
---|---|
Title of series | Lund Studies in Economics and management |
Number in series | 118 |
Publication date | 31/12/2010 |
Publisher | Lund University Press |
Publisher URL | https://lup.lub.lu.se/search/publication/2007272 |
Place of publication | Lund, Sweden |
ISSN of series | 0284-5075 |
ISBN | 978-91-85113-42-2 |
People (2)
Professor, Marketing & Retail
Professor of Marketing, Marketing & Retail