The Challenges Facing Sport in the Next Decade

Citation

Robinson L (2017) The Challenges Facing Sport in the Next Decade. In: Milanović D, Sporiš G, Šalaj S & Škegro D (eds.) 8th International Scientific Conference on Kinesiology Proceedings. 8th International Scientific Conference on Kinesiology, Opatija, Croatia, 10.05.2017-14.05.2017. Zagreb, Croatia: University of Zagreb, Faculty of Kinesiology, pp. 444-447. https://bib.irb.hr/datoteka/874862.8_International_conference_kinesiology-2017-USB.pdf

Abstract
Sport is big business. The IOC’s TOP sponsorship programme raised over £1billon for the 2013-2016 quadrennial. UK pay-TV broadcaster BT Sport acquired exclusive UK rights for UEFA Champions League and Europa League from 2015/16 for £299 million per season. Tennis player Li Na earned £11 million in endorsements in 2012, sportswear giant Adidas signed a six year sponsorship deal with Italian football club, Juventus for £145.5 million and FC Barcelona have announced that they will spend nearly £500 million on the renovation of their iconic Nou Camp stadium. The top 10 sports rights deals in 2013 were worth £5.3 billion and PwC (2011) have predicted that the global sports market will have revenues of approximately £88 billion by 2015.

Notes
Output Type: Meeting Abstract