Conference Paper (published)

Maintaining possession using illusion and delusion: Consumers reactions to involuntary loss

Details

Citation

Black I (2008) Maintaining possession using illusion and delusion: Consumers reactions to involuntary loss. In: 37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts', Brighton, 27.05.2008-30.05.2008.

Status	Published
Publication date	31/12/2008
Conference	37th European Marketing Academy Conference 'Marketing Landscape: A pause for thoughts'
Conference location	Brighton
Dates	27/05/2008–30/05/2008