Article

A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development

Details

Citation

Black I & Tagg S (2007) A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development. Journal of Marketing Management, 23 (3-4), pp. 347--366. https://doi.org/10.1362/026725707X196413

Journal
Journal of Marketing Management: Volume 23, Issue 3-4

StatusPublished
Publication date31/12/2007
PublisherTaylor & Francis
ISSN0267-257X
eISSN1472-1376