Article

Are we too fixated on clinical trial data? The case for using embedded case histories to influence prescribing.

Details

Citation

Black I (2006) Are we too fixated on clinical trial data? The case for using embedded case histories to influence prescribing.. Health Marketing Quarterly, 23 (1), pp. 3--19. https://doi.org/10.1300/J026v23n01_02

Journal
Health Marketing Quarterly: Volume 23, Issue 1

StatusPublished
Publication date31/12/2006
PublisherRoutledge
ISSN0735-9683
eISSN1545-0864