Retail-led Regeneration and Store Switching Behaviour

Citation

Cummins S, Findlay A, Petticrew M & Sparks L (2008) Retail-led Regeneration and Store Switching Behaviour. Journal of Retailing and Consumer Services, 15 (4), pp. 288-295. http://www.sciencedirect.com/science/journal/09696989; https://doi.org/10.1016/j.jretconser.2007.06.002

Abstract
Retail-led regeneration of ‘food deserts’ has become accepted policy in the UK, although the impacts of such stores remain under-researched. It is assumed that residents will switch their shopping behaviour to the new store and then alter their purchasing patterns to include more healthy options. A pre- and post ‘intervention’ study in a deprived area and an equally deprived non-intervention area of Glasgow finds that high switching rates to the new store were identified, indicating some success in altering shopping behaviours. Many switched from large food stores outside the area to shopping within the area. Dietary patterns in the intervention area were maintained after store development; store switching did not induce dietary switching. Results suggest policy should be based on attempting to change both shopping and purchasing behaviours rather than assuming the latter will automatically be transformed by new retail spaces and offers.

Keywords
retail; regeneration; store-switching; Consumer behavior Glasgow (Scotland); Grocery shopping; Retail trade Management

Journal
Journal of Retailing and Consumer Services: Volume 15, Issue 4

• JRCS switchers final May revision.pdf