Social transmission of face preferences among humans

Citation

Jones BC, DeBruine LM, Little A, Burriss R & Feinberg DR (2007) Social transmission of face preferences among humans. In: volume 274. Royal Society, The, pp. 899-903. https://doi.org/10.1098/rspb.2006.0205

Abstract
Previous studies demonstrating mate choice copying effects among females in non-human species have led many researchers to propose that social transmission of mate preferences may influence sexual selection for male traits. Although it has been suggested that social transmission may also influence mate preferences in humans, there is little empirical support for such effects. Here, we show that observing other women with smiling (i.e. positive) expressions looking at male faces increased women's preferences for those men to a greater extent than did observing women with neutral (i.e. relatively negative) expressions looking at male faces. By contrast, the reverse was true for male participants (i.e. observing women with neutral expressions looking at male faces increased male participant's preferences for those men to a greater extent than did observing women smiling at male faces). This latter finding suggests that within-sex competition promotes negative attitudes among men towards other men who are the target of positive social interest from women. Our findings demonstrate that social transmission of face preferences influences judgments of men's attractiveness, potentially demonstrating a mechanism for social transmission of mate preferences.

Keywords
Attitude; Attitudes; Attractiveness; choice; COMPETITION; empirical; expression; Face; face preferences; Faces; Female; Females; humans; interest; Judgment; Judgments; Male; MECHANISM; Men; other; PARTICIPANTS; preference; Preferences; researchers; Selection; support; TRAIT; Traits; TRANSMISSION; WHO; Women

Journal
Proceedings of the Royal Society B: Biological Sciences: Volume 274, Issue 1611