Intending To Be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance

Citation

Shaw D, Shiu E, Hassan L, Bekin C & Hogg G (2007) Intending To Be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance. In: Advances in Consumer Research (Volume 34). Advances in Consumer Research, 34. Advances in Consumer Research 2006, Orlando, FL, USA, 10.2006-10.2006. Duluth, MN, USA: Association for Consumer Research, pp. 31-38. http://acrwebsite.org/volumes/12556/volumes/v34/NA-34

Abstract
A conference paper about the relationship between consumer's desire to not buy sweatshop apparel, and the causal relationship about the consumer's final choice, is presented. It discusses the model of the Theory of Planned Behavior as a framework to examine the consumer's intended behavior, especially to understand how the intention is converted into choice and action. Also discussed are desire, intention, and plan for a consumer.

Journal
Advances in Consumer Research