The Football Industry and Public Relations

Citation

Haynes R & Boyle R (2006) The Football Industry and Public Relations. In: L’Etang J & Pieczka M (eds.) Public Relations: Critical Debates and Contemporary Practice. New Jersey: Lawrence Erlbaum, pp. 221-41. http://www.amazon.co.uk/Public-Relations-Critical-Contemporary-Practice/dp/0805846182

Abstract
The chapter critically explores the use of public relations in the football industry.

Keywords
football; sport; public relations