Book Chapter

Social Marketing and International Development

Details

Citation

Cairns G, MacKay B & MacDonald L (2012) Social Marketing and International Development. In: Hastings G, Angus K & Bryant C (eds.) The SAGE Handbook of Social Marketing. London: SAGE, pp. 330-342. http://www.sagepub.com/books/Book234153

StatusPublished
Publication date31/12/2012
PublisherSAGE
Publisher URLhttp://www.sagepub.com/books/Book234153
Place of publicationLondon
ISBN9781849201889