Other

The Scope and Nature of Retail Marketing

Details

Citation

Burt S (2009) The Scope and Nature of Retail Marketing. [in Reynolds, J. (ed.), Retail Marketing: The marketing issues facing a fast-changing sector, The Marketing & Management Collection, Online video talk] 2009. http://hstalks.com/main/view_talk.php?t=1185&r=310

Notes
Output Type: Talk

Type of mediain Reynolds, J. (ed.), Retail Marketing: The marketing issues facing a fast-changing sector, The Marketing & Management Collection, Online video talk
StatusPublished
Publication date31/12/2009
PublisherHenry Stewart Talks Ltd
Place of publicationLondon

People (1)

Professor Steve Burt

Professor Steve Burt

Professor, Marketing & Retail