Book Chapter

Inditex-Zara: re-writing the rules in apparel retailing

Details

Citation

Burt S, Dawson J & Larke R (2006) Inditex-Zara: re-writing the rules in apparel retailing. In: Dawson J, Larke R & Mukoyama M (eds.) Strategic Issues in International Retailing. London: Routledge, pp. 71-90. http://www.routledge.com/books/details/9780415343718/

StatusPublished
Publication date31/12/2006
PublisherRoutledge
Publisher URLhttp://www.routledge.com/books/details/9780415343718/
Place of publicationLondon
ISBN978-0-415-34370-1

People (2)

Professor Steve Burt

Professor Steve Burt

Professor, Marketing & Retail

Professor John Dawson

Professor John Dawson

Emeritus Professor, Marketing & Retail