Book Chapter

Developing a Research Agenda for the Internationalization of Fashion Retailing

Details

Citation

Moore CM & Burt S (2001) Developing a Research Agenda for the Internationalization of Fashion Retailing. In: Hines T & Bruce M (eds.) Fashion Marketing: contemporary issues. Chartered Institute of Marketing/Butterworth-Heinemann marketing series. Oxford: Butterworth-Heinemann, pp. 48-65.

StatusPublished
Title of seriesChartered Institute of Marketing/Butterworth-Heinemann marketing series
Publication date31/12/2001
PublisherButterworth-Heinemann
Place of publicationOxford
ISBN978-0750652438

People (1)

Professor Steve Burt

Professor Steve Burt

Professor, Marketing & Retail