Article
Details
Citation
Burt S (1991) Trends in the Internationalization of Grocery Retailing : the European Experience. International Review of Retail, Distribution and Consumer Research, 1 (4), pp. 487-515. https://doi.org/10.1080/09593969100000005
Abstract
The three traditional views of retail internationalization involve the diffusion of retail concepts, operational involvement in foreign markets and the international- ization of a retail management function. None of these identified categories is new, but there is evidence that there is an unprecedented level of interest in internationalization as a viable strategic option for retailers. This paper examines these themes within die grocery sector in Europe, through an empirical investigation of activity in the post-war period.
Keywords
retail; grocery; Europe; internationalization; management
Journal
International Review of Retail, Distribution and Consumer Research: Volume 1, Issue 4
Status | Published |
---|---|
Publication date | 31/12/1991 |
Publisher | Taylor and Francis |
ISSN | 0959-3969 |
People (1)
Professor, Marketing & Retail