Selling retailing to Generation Y graduates: Recruitment challenges and opportunities

Citation

Broadbridge A, Maxwell GA & Ogden SM (2009) Selling retailing to Generation Y graduates: Recruitment challenges and opportunities. International Review of Retail, Distribution and Consumer Research, 19 (4), pp. 405-420. https://doi.org/10.1080/09593960903331394

Abstract
This article broadens our understanding of the key factors held important by Generation Y graduates at the beginning of their career and in the longer term. Using the results of a questionnaire with 340 undergraduate business school respondents across two universities, students' experiences of, and attitudes towards, retail employment while a student are explored. The article moves on to consider the employment factors considered by these Generation Y students to be most important immediately after graduation and then in their longer term career. The findings demonstrate the value systems held by Generation Y and recommendations are made to retailers on how to better attract potential graduates to the sector.

Keywords
Generation Y; students; graduate employment; retail; UK

Journal
International Review of Retail, Distribution and Consumer Research: Volume 19, Issue 4