A portrait of Morris Holbrook

Citation

Bradshaw A & Brownlie D (2009) A portrait of Morris Holbrook. Marketing Theory, 9 (3), pp. 373-374. https://doi.org/10.1177/1470593109341628

Abstract
First paragraph: In celebration of Morris Holbrook's lifetime contribution to the advancement of marketing scholarship, we have produced an aural portrait of the man that seeks to convey some of the vitality, intelligence and generosity of his famed persona. We have compiled our portrait from interviews and recording sessions made during a week-long immersion with Morris the thinker, writer and musician in his Upper West apartment in New York's Manhattan and at his desk in nearby Columbia University.

Journal
Marketing Theory: Volume 9, Issue 3