Conference Paper (unpublished)

When The Going Gets Tough, Do The Tough Keep Giving? Advertising Corporate Social Responsibility During a Recession

Details

Citation

Green T & Peloza J (2011) When The Going Gets Tough, Do The Tough Keep Giving? Advertising Corporate Social Responsibility During a Recession. 40th EMAC Annual Conference 2011 - 24-27 May, 2011 - Ljubljana, Slovenia, Ljubljana, Slovenia, 24.05.2011-27.05.2011.

StatusUnpublished
Publication date24/05/2011
Related URLshttp://www.emac-online.org/r/default.asp?iId=IIFKL
Conference40th EMAC Annual Conference 2011 - 24-27 May, 2011 - Ljubljana, Slovenia
Conference locationLjubljana, Slovenia
Dates