An analysis of the regulatory and voluntary landscape concerning the marketing and promotion of food and drink to children

Citation

Cairns G (2011) An analysis of the regulatory and voluntary landscape concerning the marketing and promotion of food and drink to children. National Heart Forum. National Heart Forum. http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_127778

Abstract
The National Heart Forum (NHF) was commissioned by the Department of Health to undertake a mapping and consultation exercise on the marketing and promotion of food and drink to children. This work is a precursor to any further work which may look to develop a set of voluntary principles to underpin all forms of marketing and promotion of food and drink to children, particularly where established mandatory self- or co-regulatory regimes do not exist. The NHF brought together a consortium of partner organisations to undertake the work. Consortium members and their roles are listed below.

Keywords
marketing; promotion; regulation; children; nutrition; advertising