Book Chapter

Social Marketing

Details

Citation

Hastings G & Stead M (2006) Social Marketing. In: MacDowall W, Bonell C & Davies M (eds.) Health Promotion Practice. First ed. Understanding Public Health. Maidenhead, UK: Open University Press, pp. 139-151. http://mcgraw-hill.co.uk/html/0335218407.html

StatusPublished
Title of seriesUnderstanding Public Health
Publication date31/12/2006
PublisherOpen University Press
Publisher URLhttp://mcgraw-hill.co.uk/html/0335218407.html
Place of publicationMaidenhead, UK
ISBN978-0335218400

People (1)

Professor Gerard Hastings

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing