ELM Limited - Case Study Reference No. 395-115-1

Citation

Martin F & Anderson J (1995) ELM Limited - Case Study Reference No. 395-115-1. Bedford, UK: European Case Clearing House at Cranfield University. http://www.ecch.com/educators/

Abstract
The case describes the development, from scratch, of a fairly large SME manufacturing business and the key role played by a highly motivated electronics engineer and two colleagues. The case indicates the problems of trying to develop such a business and the role played, both positive and negative, by the strong-willed entrepreneurial founder.

Keywords
Entrepreneurship; Business strategy; Management