Edward MacBean Limited and James B Hunter - Case Study Reference No. 395-116-1

Citation

Long I & Martin F (1995) Edward MacBean Limited and James B Hunter - Case Study Reference No. 395-116-1. Bedford, UK: European Case Clearing House at Cranfield University. http://www.ecch.com/educators/

Abstract
The case details the development of an ailing business under the direction of Jim Hunter who leads a management buy-out and turnaround of a clothing manufacturer for eventual sale to a larger company. The case highlights the crucial role of the key entrepreneur, Jim Hunter, and his 'vision' for the business.

Keywords
Entrepreneurship; Marketing strategy; Business strategy; Management buy-out; Human relations management