Book Chapter
Details
Citation
Sparks L (2007) sweatyBetty: by women, for women. In: Chadwick S & Arthur D (eds.) International Cases in the Business of Sport. Oxford, UK: Butterworth-Heinemann, pp. 60-72. http://www.elsevier.com/books/international-cases-in-the-business-of-sport/chadwick/978-0-7506-8543-6
Abstract
Retail sports goods shops can be intimidatingly masculine. This case examines the origins, strategy, development and operations of sweatyBetty, a small women-only 'activewear boutique' retail chain. It addresses some of the distinctive and innovative factors in the business and invites consideration of its past and future development.
| Status | Published |
|---|---|
| Publication date | 31/12/2007 |
| URL | http://hdl.handle.net/1893/11889 |
| Publisher | Butterworth-Heinemann |
| Publisher URL | http://www.elsevier.com/…78-0-7506-8543-6 |
| Place of publication | Oxford, UK |
| ISBN | 978-0-7506-8543-6 |
People (1)
Professor, Marketing & Retail